The Numbers Breakdown calculator shows important key metrics to help you understand your product standing and improve on the opportunities.
Although the calculations are straightforward, the information they provide is not. Knowing your numbers can be beneficial to your business in several ways.
These metrics can reveal a lot to you, such as whether your cost of goods sold is too high in relation to your selling price.
Whether your cost per acquisition (CPA) is eating too much into your profits, or whether your product is overall successful.
It can also help to compare your profit margins to those of similar businesses or niches to see if you're on track or struggling to stay profitable.
Pricing levels are not always easy to establish. Your price may be too high at times, resulting in fewer sales.
In other cases, if you set your prices too low, you will either lose money or have low margins which will affect your ability in scaling your marketing efforts.
Knowing your margins can help you calculate markup, allowing you to set more accurate pricing and keep your business competitive.
You'll have a much better idea of where your product metrics are thriving and where they may be struggling.
For example, if your profit margins for one product are 33% but only 14% for another, you may want to investigate why one product is performing so much better than the other.
The same holds true for your breakeven return on ad spend. A high BEROAS indicates that you need to reduce your costs or increase your prices.
Dropship in the News
The e-commerce industry is worth billions of dollars, and it is only growing more successful by the minute. In such cut-throat competition, it becomes imperative to keep on top of customer expectations, and set and maintain high standards for a company. In an effort to work side by side with businesses and improve their performance, brothers Josef and Nawras Ganim are working on a start-up Dropship, and it will be making waves in the e-commerce industry.
