13 Best Trending Products to Sell In Online Store

In this article, you will find the 13 best trending products to sell in 2023.

 min read
March 21, 2023
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As a part-time dropshipper, keeping up with the latest trends is key to my success. That's why I have been focusing on finding trending products that can drive shoppers to my store.

It's not always easy to identify these products, though. I have to consider a range of factors, from current market demand to the value a product offers to the customer.

But with some careful research, I've found some great options that I'm excited to share.

So, if you're looking to add some trending products to your store, you're in luck. I've done the hard work, so you can jump straight to the products that are likely to keep your revenue flowing.
Read on to discover:

  • 13 best trending products to sell 
  • What are trending products
  • Pros and cons of selling trending products
  • How to find trending products to dropship
  • The best sales channels for trending products
  • Selling trending products in different countries

Let’s get started.

Key takeaways

  • Lint rollers, padel balls, and WiFi repeaters are some of the products trending in 2023.
  • Trending products are hard to find and naturally pique people’s interest.
  • As a dropshipper, you can sell a combination of trending and evergreen items.
  • You can find trending products via trend sites, ecommerce marketplaces, and social media platforms.
  • You can sell trending products in most countries worldwide--no special license required.

13 trending products and niches

I know you want to jump straight to trending product ideas.

And I have good news for you: we'll do just that.

Note that I have selected each item based on the criteria of a winning product. This means all items carry radical intrinsic value and can earn you a good profit.

Let's dive into the trending products examples to help you populate your store:

1. Caffeine eye serum

People tired of looking, well, tired, are flocking to skincare stores to buy caffeine eye serum.

Packed with energizing benefits, the product targets puffiness, dark circles, and wrinkles.

The outcome is a revitalized and youthful look that enhances the overall appearance.

Selling this product means you would be offering a valuable skincare solution. And customers would love that!

Average selling price: $10-$25

Where it is trending: Greece, Poland, UK

Target audience: Aging women, jet-setters, wellness seekers

Suppliers: AliExpress, Faire

2. Lint roller

If you're a pet owner, you'll understand the annoyance of finding hair all over your surfaces. 

Fortunately, the lint roller is a tool designed to tackle this problem head-on. 

Featuring a tube covered in sticky paper, the device can effortlessly remove small fibers from soft surfaces. 

You can create how-to videos to attract people towards this trending item. Show, in real-time, how the device helps to keep surfaces free from unwanted debris.

Average selling price: $10-$30

Where it is trending: UK, US, Ireland

Target audience: Pet owners, homeowners

Suppliers: Global Sources, Bargain Wholesale

3. Mushroom coffee

Mushroom coffee is a hot topic in the health and wellness world right now.

This adaptogenic drink has a delicious taste and offers potential health benefits.

You can sell boxes, instant packs, and/or single-serve varieties of mushroom coffee.

Consider promoting it as a healthier alternative to regular coffee. You can say it has less caffeine, fewer calories, and plenty of healthy compounds.

Average selling price: $10-$40

Where it is trending: US, Canada, New Zealand

Target audience: Health and wellness enthusiasts

Suppliers: Alibaba, Doba

4. Padel balls

Padel balls are a great product to sell due to the rising popularity of the padel as a sport.

These tennis-like balls come in different forms and are quite inexpensive to source.

As a niche product, you have the opportunity to establish yourself as a go-to source for padel balls.

Consider building a brand around this trending item. With the right approach, you will gain a lot of customers that stay loyal and make repeat purchases.

Average selling price: $10-$30

Where it is trending: Sweden, South Africa, Netherlands

Target audience: Padel players and racket sports enthusiasts

Suppliers: Supply Leader, 

5. WiFi repeater

Fed up with the internet speed of third-party networks?

You're not alone. Many people complain of slow internet speed outside their house.

A WiFi repeater offers a fix. This device allows users to increase the signal range to cover broader areas (> 20m/sq ).

This means people can enjoy good, stable internet in their garage, swimming pool, etc.

The popularity for this product is more likely to rise in the future with the shift towards remote work.

Average selling price: $30-$80

Where it is trending: Philippines, Latvia, Oman

Target audience:  Small businesses and multi-device households

Suppliers: AliExpress, DHgate

6. Weighted sleep sacks

Weighted sleep sacks are a type of wearable blanket that have become popular in recent years

Their main purpose is to help soothe infants who have trouble falling asleep.

But they also promote safety by lowering the risk of suffocation.

You can market this trending product as an alternative to weighted blankets. And say it offers a sensation similar to a parent's comforting hand.

Average selling price: $25-$100

Where it is trending: New Zealand, Canada, US

Target audience: First-time parents, single parents

Suppliers: Alibaba, Faire

7. Self cleaning water bottle

A self-cleaning water bottle is a great product to sell. 

It's practical, time-saving, and can be used anywhere - at home, the office, gym, hiking, and camping. 

The UV purification system allows for safe drinking water. Meanwhile, the stainless steel material keeps water cold or hot for hours. 

When selling this product, showcase the self-cleaning features of the product via videos. That's what will get people interested in them.

Average selling price: $40-$70

Where it is trending: Australia, Canada, New Zealand

Target audience:  Hikers, campers, wellness enthusiasts

Suppliers: KingStar, Global Sources

8. Vacuum sealing machines

In recent years, people worldwide have become more conscious about their eating habits.

And this has had a snowball effect on the demand for vacuum sealing machines.

These machines preserve important nutrients in food and prevent aerobic bacteria from growing.

You can collaborate with influencers in the food and lifestyle space to promote them.

Average selling price: $50-$150

Where it is trending: US, Canada, Australia

Target audience: Health-conscious individuals

Suppliers: AliExpress, DHgate

9. Model train sets

Model train sets have been popular since the 1800s.

Nowadays, this toy product is trending due to new innovations like smartphone-controlled trains.

You can endorse this item as an outlet for problem-solving and imaginative play.

Consider partnering with nano-influencers and leveraging social media to supercharge your marketing efforts.

Average selling price: $50-$250

Where it is trending: UK, Australia, New Zealand

Target audience: Kids, miniature train collectors

Suppliers: Hobby Wholesale, eBay

10. Electric ruler

The electric ruler is a trending product with a wide range of  applications.

It can help people measure curves, straight lines, and even cylinder diameters.

This one is a daily use product--it's practical, affordable, and resistant to scratches.

It's also lucrative to sell when you consider the item costs $10-$20 on average to source.

Average selling price: $50-$80

Where it is trending: Australia, India, Philippines

Target audience:  DIY enthusiasts, designers, engineers.

Suppliers: Alibaba, CJdropshipping

11. Silicone drain covers

Silicone drain covers are designed to prevent clogging in bathroom and kitchen drains.

Made from durable silicone, they are easy to clean and available in various sizes and colors.

As hygiene concerns rise, they are gaining popularity among homeowners and renters.

Plus, they are eco-friendly and cost-effective, making them a profitable product to sell.

Average selling price: $5-$20

Where it is trending: South Africa, UK, India

Target audience:  Homeowners, environmentally-conscious people

Suppliers: Alibaba,

12. Shot glasses

Last year, shot glasses emerged as a standout product.

And in 2023, the demand for this product shows no signs of slowing (due to the prevalence of parties).

To effectively sell shot glasses online, focus on a specific target market.

For instance, you could offer products to individuals looking for tequila shot glasses.

Or source personalized shot glasses for parties and sell them online.

Average selling price: $10-$30

Where it is trending: Australia, US, China

Target audience:  Tequila enthusiasts, collectors, partygoers

Suppliers: Alibaba

13. Bamboo pajamas

Bamboo pajamas are a smart addition to any online store for several reasons.

First, the softness and breathability of bamboo fiber make them a comfortable option.

Second, the rising demand for sustainable products has caused a surge in their popularity.

You can promote these pajamas on Instagram, TikTok, and other marketplaces. Use hashtags like #ecopajamas to get in front of the right audience.

Average selling price: $30-$70

Where it is trending: US, Canada, Australia

Target audience:  Eco-conscious shoppers, comfort-seekers, sustainable fashionistas

Suppliers: Lee Sourcing Apparel,

What are trending products?

Trending products are popular items that people want to buy right now. Things like season, current events, or changes in consumer behavior influence their demand.

For example, swimsuits and outdoor grilling equipment may be trending during summer. Meanwhile, a shift in consumer values may have increased demand for cruelty-free makeup.

By keeping up with the latest trends, you can attract more customers to your store and increase sales.

What are the top characteristics of trending products?

The best trending products have certain characteristics that pull customers toward them.

For example, these products are:

Unique and hard to find: These items stand out because they aren’t easy to find. Avoid choosing products that already have copies or are available at local stores.

Currently in demand: A distinctive product naturally piques people's interest. Take advantage of this by marketing it well and beating other online stores to the punch.

Profitable: Trending products are often priced between $10 and $50. This pricing range tends to attract impulse purchases. Always choose products that can generate a healthy markup without making buyers skeptical.

How trending products differ from evergreen products?

When it comes to dropshipping, you may be curious about trending and evergreen items.

Trending products are the new and exciting items that many people are eager to get their hands on. While they may sell like hotcakes at first, their popularity can wane over time.

Evergreen products may not always be the top performers in their category. But they have a long-lasting appeal to a wide range of buyers, making them easy to sell.

As a dropshipper, you can sell a combination of both trending and evergreen items. Both have their distinct benefits, and the right product mix can help attract more buyers.

Pros and cons of selling trending products

Before adding trending items to your store, it's wise to consider the pros and cons of selling them.

This is something I do with every product type to make a viable decision.

Here are some of the benefits and drawbacks of dropshipping trending products.

Trending product pros 

Low barrier to entry

Because trending products are not widely available, it may be easier to enter the market.

This can be especially beneficial for new dropshippers.

With the right items and marketing, you can establish yourself as a seller and build your brand.

Potential for virality

Trending products often have a certain buzz or hype surrounding them.

And that can make them highly shareable on social media.

This means that there is a greater potential for your store to reach a wider audience.

Attract younger demographics

Trending products are often popular among younger demographics.

This includes millennials and Gen Z--two cohorts known to keep up with the latest trends.

So you can ride the wave of popularity and build a loyal following by adding newer items to your store.

Trending product cons

Competitive market

Because trending goods are in high demand, you may face a lot of competition from other sellers.

This can make it challenging to generate sales and earn a profit.

But you can stand out by creating a brand and providing excellent customer service.

Difficult to forecast longevity

The longevity of trending products can be difficult to predict.

This is because consumers may find them useful even after some years.

Or leave them to fade away after a certain period. 

This can make it challenging to plan your inventory levels, resulting in stockouts or excess inventory.

How to find trending products to dropship

Looking to find the latest and greatest products for your online store?

You're in luck. Because there are several platforms that can help you identify trending items.

But before you start your search, it's crucial to know which factors are most important.

For example, you may want to priortize demand for the product to ensure that it will sell well.

Plus, it's a good idea to assess the competition level to ensure the market isn't saturated.

With that clear, here's where you can find trending items for dropshipping:

Trend sites

Sites like Trend Hunter and Google Trends are great places to find trending products.

You can use enter keywords related to specific niches on these sites and which items are hot sellers.

Plus, you can see the search trend over time and gauge future demand for the goods.


Ecommerce marketplaces can also provide insights into the latest product trends.

These online selling products have special pages featuring in-demand and hot-selling items.

For instance, Etsy's Popular Right Now page shows which products are currently trending.

And Amazon's Movers and Shakers page shows daily hot sellers across different categories.

AliExpress also has a Hot Products page and Alibaba has its own best sellers product list.

Browsing these pages should give you plenty of product ideas for your business.

Social media

You can also use social media to learn which products are currently generating buzz.

To start, research popular hashtags on Instagram and TikTok to see new and upcoming items.

On Facebook and Reddit, seek out communities for trending niches. Then examine the interactions within them to get new ideas for what to sell.

Quora is another place to check out. Here, you can enter queries like  "What are the top products for 2023?" to gain insights into trending products.

I'm not one for self-promotion, but is a great tool for finding trending products to sell.

It's got many features to help you see which items currently resonate with consumers.

One that I often use is the Sales Tracker. This feature helps me track the everyday sales revenue of different products.

This data reveals a lot of helpful insights. For instance, a product whose daily sales shoot up is likely to be a trending item.

That's how I discover the best opportunities and ensure I am adding the latest products to my store.

Where to sell your trending products

Having selected your trending products, the next step is to determine where to sell them.

Here, I have compiled a list of the sales channels that I found to be effective for selling these items.

Selling trending products on Shopify

Shopify is an ecommerce platform that makes it easy to build an online store.

With Shopify, you can sell trending products directly to customers. No middleman commissions apply.

But the platform does have a fee for processing payments via third parties.

To get started, choose a design, customize your store, and add your products.

Then, create a compelling brand story and product descriptions to generate a buzz.

Shopify also has tools for dropshipping products and printing them on demand. This makes it easier to manage your inventory and fulfill orders.

Selling trending products on Amazon

Amazon is a great marketplace for showcasing your products. 

Listing an item here means your product will reach thousands of customers worldwide.

But with many other sellers in the game, it is crucial to practice competitive pricing. 

From my experience, merchants who stay in the $50-$100 price range sell the most items.

This may vary for others, such as those who sell high-ticket products.

But for trending items, this is the range I recommend you target.

Selling trending products on Instagram

Instagram has over 2 billion active users, and more than 60% of them use Instagram to discover new products.

This makes it a prime platform for promoting and selling trending products.

One of the key advantages of using Instagram is its influencer marketing capabilities.

By partnering with the right influencers, you can increase exposure for your brand.

Selling trending products on TikTok

TikTok is another great platform for selling trending products.

TikTok's algorithm is designed to promote engaging content. So if your product is unique and eye-catching, it could go viral.

Plus, TikTok influencers have significant influence, so you could shape perceptions through them.

Overall, TikTok's emphasis on creativity and authenticity makes it a valuable channel for making sales.

Selling trending products on the Facebook Marketplace

The Facebook Marketplace is one of the fastest and easiest ways to reach buyers in your area.

You can list any trending item on it for free and enjoy a high level of interaction.

Just make sure to post a good title, description, and price for your product.

After you publish a listing, interested shoppers will contact you with their offers.

Then you can agree on a price and sell your trending item.

Selling trending products in different countries (Canada, US, UK, etc.)

Selling trending products can be a worldwide business opportunity.

But some markets have higher profit potential than others due to purchasing power.

This makes it essential to identify the best countries for sales.

Below, I have listed some of the top countries for selling trending items.

Selling trending products in the US

The United States is a top market for selling trending products.

With a high average monthly spending of approximately $5,577 per consumer, it makes sense to tap into it.

You will want to start off with niches like wellness, personal care, and home goods.

These niches attract a lot of spending from US audiences. For instance, the estimated spend on wellness products and services was $450 billion last year.

Selling trending products in Canada

Canada is another lucrative market for ecommerce merchants.

Canadian consumers are often early adopters of new trends, so you are likely to find success here.

Consider selling trending products in niches like pet products speciality fashion. These two product categories are a hit with the local audience.

Selling trending products in the UK

If you want to capitalize on high purchasing power, the UK is a prime market to target for your product sales.

According to data, the UK ranks 4th in the list of countries with the highest consumer spending.

Plus, UK consumers buy a lot of things online, so it makes it easier to sell trending products in this market.

Selling trending products in Australia

Australian consumers have a reputation for being big spenders online when it comes to the latest trends.

But, they're also savvy shoppers who compare items before taking out their card or wallet.

To succeed in Australia, you must find creative ways to market your trending products.

For instance, you could share the backstory behind your product selection. Or highlight how the item connects to Australian culture based on a certain trait.

Selling trending products in India

Selling trending products in India is a lucrative opportunity for ecommerce sellers.

With a fast-growing middle class and a large population, India presents a vast consumer market.

To succeed, understand local preferences and tailor your marketing strategy.

By adapting to Indian consumers' unique needs, you can tap into a thriving shopping sector.

Trending products FAQ

How to find trending products to sell?

There are several tools and methods for finding trending products to sell online. You can:

  • Look for items in news stories trending worldwide
  • Search popular hashtags and trending product posts
  • Use platforms like TikTok, YouTube, and Google Trends

What are the tools for evaluating potential trending products?

Tools like let you evaluate items before you start offering them on your store.

You can see the cost, expected profit margin, and competition for any product.

Based on these factors, you can find trending items that are likely to  generate sales for your business.

What are some tips for selling trending products online?

Congratulations! You've identified the hottest products to sell online in 2023. 

But how can you ensure a success for your online business? Check out the following tips:

  • Give existing customers reasons to buy from you again. For instance, offer a memorable post-purchase experience.
  • Try to sell eco-friendly products that are better for the environment.
  • Make your packaging different and eye-catching to help customers remember your brand.
  • Focus on one type of product to create a brand that people will remember.

Final verdict

There you have it--13 best trending trending products to sell online in 2023. .

Although this isn't an exhaustive list, it should help you capitalize on impulse buying.

Plus, selling these goods before other merchants can give you an early advantage.

When people come to know you have the most popular items, they are likely to flock to your store. Doesn't matter if they are regulars with other businesses.

We also have a list of evergreen products you can sell in conjunction with these trending items.

And plenty of tips on how to start a dropshipping business on our blog. The stage is yours!

Try Dropship
Discover winning products to sell today.
Shopify Offer
Start and sell with Shopify $1/month for 3 months.
Try Dropship
Discover winning products to sell today.
Shopify Offer
Start and sell with Shopify $1/month for 3 months.

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