After selling products in a variety of niches and researching the baby and maternity niche in depth, we have created a list of the benefits and risks. 

As well as that, we will also cover the following: 

• Are Baby Products a Good Dropshipping Niche?
• What Are the Risks of Dropshipping Baby Products
• Best Baby Products to Dropship
• Which Baby Products Should You Avoid Dropshipping?
• Best Dropshipping Suppliers for Baby Products
• Final Thoughts

Keep reading to find out more.

Key Takeaways

• Baby products have year-round demand.
• It can be a competitive niche with tight restrictions to adhere to.
• We recommend exploring disposable, sustainable, and gifting baby products.
• Avoid nursery furniture, medical products, or any products that may have safety issues.

Are Baby Products a Good Dropshipping Niche?

Yes, many products within the baby niche can be profitable to dropship. 

Generally, any niche could be considered good. It is more about the products you choose to sell within the niche. Check out our article Top 15 Best Dropshipping Niches.

Baby products are a stable niche. Google Trends has shown steady interest worldwide over the last five years. This is a good indicator of the longevity and reach of baby products. It shows that dropshipping baby products could be profitable for years and sell well in most countries.

Other factors that indicate baby products could be a good dropshipping niche include the following:

Constant Demand and Need

People are always going to have babies. It is estimated that 385,000 babies are born every day worldwide, and this number will likely remain stable for the next 50 years [1]. 

This shows that selling baby products could be a good long-term dropshipping business idea.

Not Seasonal

Baby products are evergreen. There are no peaks and dips in interest throughout the year.

This is always something we look for when choosing dropshipping products. It means your sales, and therefore profits will be steady throughout the year.

Essential Product

The baby niche will never be trendy, but products within it will. 

Look for products that are essential and will likely always be in demand. Good quality essentials are often repurchased or recommended to others looking for the same product.

This will help your dropshipping business generate new traffic and create more sales. 

Complimentary Products and Accessories

Having a baby is exciting. Because of this, people often buy gifts and spend considerable amounts on baby products.

Often parents, especially first-time parents, like to be prepared. This means they buy everything they might need, as well as impulse buy products and accessories for the new baby [2].

These complimentary products often have high prices, which can mean a more considerable profit margin for you.

Opportunity to Upsell

As we’ve discussed, parents will likely make unplanned purchases for their children.

This gives you a great opportunity to upsell related products.

Adding upsells can help the customer by providing helpful product suggestions. It will also generate more revenue for you.

What Are the Risks of Dropshipping Baby Products? 

No dropshipping product or niche will ever be risk-free, and that includes baby products.

These are the main things to consider before you start dropshipping baby products.

High Competition

Breaking into the baby niche can be challenging due to the competition.

It is a highly competitive niche, but there will always be space for new, improved, and practical products. 

Use our Product Database to find your winning baby product. Then, check out our Sales Tracker tool to check how other sellers are doing and find ways to beat or improve their products.

Product Quality

Product quality is always important with all dropshipping products. However, with baby products, it is especially vital.

Make sure every product you intend to sell is quality checked and safe for babies.

Selling an untested baby carrier could result in serious injury - and serious consequences for your business.

Product Safety

Some products might contain toxins, unsafe ingredients, or are made out of harmful materials.

Small items can be choking hazards for children.

Ensure you have the right safety warnings and certificates for your products.

Restrictions

Some products within the baby niche are restricted.

This can include medical and food products. The material of products might also have restrictions. 

Best Baby Products to Dropship - Our Top Recommendations

We’ve created a list of categories and products within the baby niche that we think could be winners. 

Along with this list, we also have a Product Database tool. Use the tool to filter and search through millions of products to find your winning baby product.

Disposable Baby Products

Disposable products are a good option for dropshipping for one main reason. Repeat custom.

If a customer buys a disposable product from you and is happy with its quality and price, they are likely to repurchase it.

You can also set up repeat orders and subscriptions for these types of products. This can help customers ensure they never run out of your product, as well as increase your sales.

Product Ideas:

• Diapers or Nappies
• Wipes
• Diaper Bags

Sustainable Baby Products

Best For: Selling in Europe and the UK.

On the opposite end of the scale to disposable products, we have sustainable products.

Research has shown that consumers consider sustainability and the environment when purchasing [3]. Europe consistently leads the way in sustainability, with the UK ranking fourth [4].

Find products that are usually disposable but could be reusable.

Make sure to check that the products really are sustainable. Ask your supplier for relevant certificates and consider the miles products travel.

Product Ideas:

• Food Storage
• Reusable Diapers
• Washable Wipes
• Reusable Cotton Pads

Safety Baby Products

Safety products can be great for dropshipping.

They are often small and light. The size and weight mean they are usually cheap to ship.

Have a look at the reviews of other stores and work out how you can improve the products based on feedback. This can give your product an edge over your competitors.

You can also bundle different safety products together to increase revenue.

Product Ideas:

• Corner Guard
• Safety Locks
• Plug Protectors
• Furniture Anchor
• Infant Earmuffs

Baby and Kids Toys and Entertainment

Toys and games are great for dropshipping. Look for small toys that are high quality.

We also recommend looking for toys in specific categories, e.g., sensory, pram, bath toys, etc. 

Toys are often defined by age range too. You could sell toys for a variety of ages. Then, if the parent is happy with your products, they will purchase more products as the child grows up.

Product Ideas: 

• Tummy Time Playmat
• Teething Toys
• Sensory Toys
• Pram Toys
• Bath Toys

Baby Gifts

Unique baby gifts can be a great dropshipping product. People often spend more on gifts, especially those that are sentimental.

Make sure the product you choose isn’t prone to breaking, e.g., glass and ceramic presents, as this can lead to losses if the product breaks during shipping.

Product Ideas:

• Keepsake Box
• Moneybox
• First-Year Record Book
• Milestone Cards
• Gift Hamper

Pregnancy and Maternity

Although not strictly a baby product, there are tons of products to consider for the parents before the baby is born.

You could choose practical products or products to celebrate the baby, like gender reveal or baby shower supplies.

Make sure to check that any products are pregnancy safe before selling them.

Product Ideas:

• Pregnancy Relief Tape
• Over the Belly Leggings
• Milestone Bump Cards
• Baby Shower Party Supplies
• Gender Reveal Party Supplies

Baby Clothing, Apparel, and Accessories

Best For: Selling in the US.

Baby clothes are a huge business, with the United States generating a large portion of revenue [5]. 

Clothes and accessories are small, light, and relatively cheap to buy and therefore tick a lot of dropshipping boxes.

Make sure that the products you sell are suitable for babies. You might want to consider the material and practicalities of the products.

Product Ideas:

• Sleeping Bag
• Swaddle
• Dummy/Pacifier Chain
• Muslins
• Outfit with Headbands

Which Baby Products Should I Avoid Dropshipping?

Baby Food

Food is heavily regulated. There are strict rules regarding allergens, packaging, contamination, storage, and shipping, among others.

We recommend you avoid dropshipping any food or drink products.

Furniture or Large Items

Nursery furniture, baby bouncers, prams, high chairs, and other bulky accessories are large and heavy. This makes shipping incredibly expensive. 

There are also risks of damage during shipping which can be expensive to fix.

Products with Risk of Choking

Check and follow the age guides from the manufacturers. 

Small toys and parts can cause choking, as well as battery cases and the batteries themselves.

Make sure that any product you sell has the correct warnings and certifications.

Medical Products

The FDA heavily regulates medical supplies, and rightly so.

For the risks and regulations, we recommend avoiding dropshipping medical products.

Where to Find the Best Dropshipping Suppliers for Baby Products

The product you choose to sell will determine which supplier you choose. It will also alter the questions you should ask potential suppliers before deciding on one. 

You should also request samples to check the quality of each potential product before selling it.

These are the most common questions we ask potential suppliers and what we recommend you ask too. 

• What is the cost per piece?
• Where will the products be shipped from?
• Is the supplier also the manufacturer?
• How much is the shipping?
• Which shipping courier do you use, and how long does it take?
• How long does it take between receiving the order and the product shipping?
• What are the return, refund, and warranty policies?
• Do you offer custom packaging?
• Can you provide images and videos of the product?
• Do you facilitate dropshipping? (including integrating with automation tools, not adding invoices, promotions, or other logos in the product packaging)

Our most commonly used dropshipping suppliers are the following:

Best Baby Dropshipping Suppliers

1. AliExpress 
2. Wholesale2B
3. Doba
4. SaleHoo
5. Local Companies

#1 AliExpress

AliExpress is usually our first choice when looking for dropshipping suppliers.

You should be able to find almost any baby product on AliExpress.

Most products are manufactured in China. But the suppliers often have warehouses in the US. This makes shipping quick if you sell predominantly to US customers.

Finding the right supplier can take a while, so it might be challenging for those new to dropshipping. However, if you use our questions above and request samples, you should be able to find a good one.

#2 Wholesale2B

Search through over 1 million products to add to your dropshipping baby store. 

Wholesale2B has a directory of approved suppliers to ensure you get the best quality products.

Once you have chosen your products, you can then import the products directly to your store. 

#3 Doba

Unlike AliExpress and Wholesale2B, Doba is a paid platform. Subscriptions start at $29.

But, as well as helping you find a trusted supplier, it also has tools and resources to help with fulfillment.

#4 SaleHoo

SaleHoo has a directory of vetted suppliers that you can connect directly with. 

As the suppliers are pre-vetted, it can be a safer option than AliExpress if you’re new to dropshipping. 

#5 Local Companies

Look for suppliers that are local to your target audience. This can be a great option as shipping is often more affordable. 

It is also a good option to look for a local supplier if you are selling a sustainable product, as this can reduce emissions from long-distance shipping.

If you want to learn more about how to find a supplier and then how to choose the perfect supplier, check out our articles with everything you need to know. 

Successful Dropshipping Baby Products Store Examples

It’s hard to confirm whether a store is really successful as we will never know its exact expenses. But with our Sales Tracker tool, you can see the approximate sales of any Shopify store.

To work out whether the store is profitable, you can search for the products on AliExpress, SaleHoo, or contact a supplier of the product. Once you have the product’s price, you can deduct it from the sales data provided on our Sales Tracker.

Once a store is added to the Sales Tracker, you can compare the sales, store information, and creation date to other stores.

To find more metrics of a specific store, click the graph icon on the right-hand side. Here you will be able to see estimated revenue, total products sold, as well as the top-performing products in the store. 

These three stores below are just a few successful stores we found within the baby niche. There are so many that are performing just as well and better! 

The Little Baby Brand

The Little Baby Brand sells a huge range of baby products. They sell baby bags, clothing, toys, feeding accessories, and much more.

Using the Sales Tracker, we can see that the store lists 397 products and was created in November 2020. It also shows that it has made an estimated $4951.51 in revenue in the past 30 days and that its best-selling products within this time frame are soft clog sandals, baby bathrobes, and a stroller footmuff.

You can use this information to do your own research and find winning products for your store.

Mommy and Mine

Mommy and Mine is a dropshipping store that sells baby products, along with personalized jewelry and gifts. The Sales Tracker shows its top-selling baby product is a 2-in-1 backpack and crib with five color variations.

Another of its bestsellers is ‘Package Protection.’ This protection is insurance for a parcel's loss, theft, or damage. It sells the protection in six variations, depending on the price of your order.

‍It is a great upsell product that can be offered at checkout. It is a cheap product, starting at $2.98. The combination of the benefit of insurance and the cheap cost means it is a product that customers are likely to add on at checkout. 

Look for these kinds of upsell products to help generate more sales and increase your profits.

Dinks

Dinks is a baby store that dropships a variety of baby products and accessories. It also sells useful downloads, clothing, and gift bundles. 

The Sales Tracker shows that Dinks has made 175 sales today and that on December 25th, it had its lowest sales day in the past 30 days.

It sells a Welcome to the World bundle that includes a baby blanket, rattle, bib, and brush. 

If you buy a variety of products from one supplier and think they would make a good bundle option, ask the supplier if they can offer this. Gift bundles are a great way to increase sales and offer value to your customers. 

As well as the gift bundles, Dinks also sells downloadable sheets. Although technically not a dropshipping product, they are a great way to add value to your customer's purchase. 

You can purchase or design your own download once and then sell it multiple times to different customers. This is a cheap way to create recurring revenue.

Dropshipping Baby Products Throughout the World

No matter the country you sell in, there will always be a winning baby product.

We can use the data available to find winning products within each country.

We can find trending products specific to each country. As well as use birth rate data, cultural differences, and laws to find profitable products.

USA

The USA's birth rate declined for seven years until 2021 [6]. This data could mean fewer second-hand products are available, like baby clothes. 

Often clothes would be passed between siblings and families, but with fewer births within families, this might not be possible.

This could mean that the USA could be a good country to start a baby clothing brand in.

Baby bottle nipples, narrow baby bottles, and bottle brushes are top sellers on online marketplaces. This could be because there is no obligation for paid maternity leave in the USA, leaving only 74.4% of babies breastfed [7], one of the lowest in a UNICEF survey of 123 countries.

UK

The pandemic affected the baby toiletries market in the UK [8]. With personal care products growing in value for the first time in years [9]. 

Consumers are more conscious of hygiene, and natural antibacterial products are appealing. The study suggests that products with additional moisturizing properties could be a good option as they rehydrate the skin.

Although we don’t recommend entering into selling toiletries. Some products within the niche could be a good option, for example, kind-to-skin washcloths, sponges, cotton pads, bath towels, etc.

Europe

As we saw earlier, Europe is leading the way with sustainability. 

From this, we recommend looking at products like eco-friendly bottle brushes, natural pacifiers, non-plastic baby spoons, cotton nursing pads, wooden baby combs, etc.   

Australia

E-commerce is set to help the baby care products market grow at a compound annual growth rate of 6.62% by 2027 in Australia [10].

This tells us it's a great time to start dropshipping to Australia. 

The study also suggests that disposable income is increasing among parents. Young parents are prepared to spend more to get a premium product. 

When researching the dropshipping market in Australia, look for products that focus on high-quality, that will last for a long time, and that you charge more for.

Malaysia

The birth rate in Malaysia is declining [11].

This is partly due to the National Family Planning Act of 1966, which was designed to spread awareness and knowledge of family planning and practice for the health of mothers and children [12]. As well as lower the population's growth rate [13]. 

With families having fewer children, it suggests that parents are more likely to spend more on those children. 

This could be a great opportunity to dropship high-quality toys and clothes. In particular, educational toys appeal to new parents in Malaysia and are a fast-growing category [14]. 

South Africa

By 2030, 71 percent of people in South Africa will live in cities.

This urbanization has increased the proportion of parents that work. This can increase the per capita spending on baby care [15]. Online shopping also increased by 66 percent between 2019 to 2020.

The increased online shopping and spending on babies means it's a great time to open a baby dropshipping store in South Africa. 

Parents are more aware of the health and welfare of their children. The demand for infant-safe products has increased. 

If you want to sell in South Africa, look for products within the baby health and welfare niche.

India

India's baby care product market is projected to increase at a compound annual growth rate of 14.02% between 2022-2027 [16].

The rise in awareness and consciousness of health and hygiene in India is set to propel the baby health market. There is also an increase in women working in India. 

Both of these factors increase the demand for natural baby care products, fortified baby food, and other baby health products.

This could provide a great opportunity to dropship feeding accessories, like spoons, bowls, bibs, suction plates, etc. You might also want to consider hygiene products, like diapers, bath brushes, nail clippers, etc.

Frequently Asked Questions

What Baby Products Sell the Most? 

It depends on where you look and whether it’s the volume or revenue you’re comparing.

According to Amazon, its best sellers are water-based wipes, diapers, forehead thermometers, breastmilk storage bags, and pacifiers.

However, GoodtoKnow and Made For Mums suggest baby gates, nappy disposal refills, blackout blinds, and safety gates are the best sellers.

Statista lists diapers, feeding/care, and safety/travel accessories as the top sellers.

Is Baby Products a Good Niche? 

Yes! Most niches can be considered good. 

The product you choose within the niche will determine if it’s good.

Is Selling Baby Products Online Profitable?

Yes! There are tons of products within the baby niche that can create a profitable dropshipping store.

Final Thoughts

Now that you know the potential risks and rewards of the baby niche and have a list of our recommended products, it’s time to find your winning product.

Use our Product Database to start your search and the Sales Tracker tool to track potential sales and find your next big opportunity.