Demand is essential when you’re selling online. You need customers to want to buy your products.

But it can be super difficult to find high-demand products that aren’t over-saturated and overly competitive.

Using the methods we use to find winning products for our own store, we’ve found these 19 high-demand products for you.

We’ll examine each product’s competitiveness and why it's in high demand.

Let’s get into it.

Top 19 High-Demand Products to Sell

If you don’t have time to read the whole article, here is a quick overview.

1. Beauty Tech - Medium Competition

2. Apparel - High Competition

3. Perfume and Cologne - High Competition 

4. Vitamins and Supplements - Medium Competition

5. Mobile Phone Accessories - Low-Medium Competition

6. Toys and Games - Low-Medium Competition

7. Blankets - High Competition

8. Candles - High Competition

9. Pet Supplements - Medium Competition

10. Cookware - High Competition

11. Cleaning Products - Medium Competition

12. Wine - High Competition

13. Coffee - Medium Competition

14. Reusable Water Bottle - Low-Medium Competition

15. Hair Care - Medium-High Competition

16. Arts and Crafts Supplies - Medium Competition

17. Posters and Wall Art - Medium Competition

18. Meal Kits and Meal Replacements - Low-Medium Competition

19. Non-Alcoholic Beverages  - Low-Medium Competition

1. Beauty Tech

Competition Level: Medium

Since 2004, cosmetics have grown dramatically year over year (except for a small decrease during the pandemic) [1]. This includes haircare, makeup, perfume, skincare, and hygiene products. 

In general, the cosmetics industry is pretty competitive. However, one area we’ve identified as less competitive is beauty tech. Industry experts estimate that the beauty tech sector will keep growing [2] - forecast to reach almost 9 billion USD by 2026.

You could incorporate aspects of beauty tech or solely sell beauty tech. This might include try-on technology. Or use software to create customized formulas for skincare based on the customer's concerns.

Social media, like TikTok, Instagram, and YouTube, is incredibly influential for a certain demographic. Working with social media influences, running ads, and growing your brand's social media can help you generate sales.

2. Apparel 

Competition Level: High

Clothes have always been a high-demand product as they’re a necessity. And the number of clothing suppliers that facilitate dropshipping make it easy to sell clothes online. And therefore, it’s very competitive.

However, studies show that consumers' mentality towards fashion is changing. Consumers are considering both price and quality when choosing clothes. This is likely due to the rising cost of living - with customers wanting to get the best for their money. 

33% of consumers also said they prioritize sustainable and ethical manufacturing [3].

To appeal to these customers, consider where you’re sourcing the apparel. Selling sustainable and ethical apparel will give you a unique edge over your competitors. 

3. Perfume And Cologne 

Competition Level: High

Perfume is expected to see a 3.01% annual growth rate between 2024 and 2028. And the US generates the most revenue worldwide [4].

There are some huge luxury brands that dominate the perfume market. These include Chanel, Tom Ford, YSL, Dior, Prada, and more.

However, research shows that 72% of total sales are attributed to non-luxury fragrances [4]. As an online seller, without the following of a luxury brand, non-luxury or affordable fragrance is the best way to start. 

Many customers are looking for ‘dupe’ fragrances. These are cheaper perfumes that smell similar to the luxury ones.

4. Vitamins And Supplements 

Competition Level: Medium

Vitamins are essential nutrients usually found in food. However, it can be difficult to get all the nutrients needed, so many people take vitamins and supplements to add these nutrients to their diet. 

Worldwide, vitamins are expected to see an annual growth rate of 6.71% [5] between 2024 and 2029.

Health and wellness awareness, especially in the last few years since the pandemic, is thought to be boosting the market. Consumers want to keep themselves in optimal health, and vitamins and supplements can help.

Vitamin dropshipping suppliers are also readily available. This makes it easy to create custom vitamin formulas and sell them online.

If you want more information on dropshipping supplements, our article covers everything you need to know, including five supplier recommendations.

5. Mobile Phone Accessories 

Competition Level: Low-Medium

Over 54% of the entire population own a smartphone [6]. And lots of them use some kind of accessory. This could be a case, charm, pop socket, stand, car holder, screen protector, etc. 

All of these accessories also come in different designs and styles, as well as shapes for different phone models. 

The huge audience and range of products available make them a great option to sell online.

Mobile phone accessories work especially well for dropshipping, as you don’t need to pre-order stock. You can also change your listings quickly when a new phone launches.

6. Toys and Games

Competition Level: Medium-High

Toys and games are a booming industry and essential for lots of people. Toys and games are beneficial for a child’s development, and parents are prepared to spend money on them.

Toys also change as a child grows. If you sell high-quality toys that the shopper is happy with, they will likely return to buy again. As we know, it’s always cheaper to get a customer to return to your store than to acquire a new one. 

Experts have also seen an increase in adults purchasing toys [7] for themselves. These include games, puzzles, and products for hobbies. This gives you an even bigger audience to sell your toys and games to.

7. Blankets 

Competition Level: High

Blankets are incredibly popular and seem to be increasing in demand with the rise of cozy home influencers on social media.

Blanket sales are usually seasonal, rising in winter and peaking around the holidays. This is something to consider if you want to sell blankets online. However, Google Trends shows that they do have demand throughout the rest of the year. 

You could sell many different types of blankets, including weighted blankets (which are becoming increasingly popular as they relieve anxiety), knitted blankets, decorative designer-inspired blankets, hooded blankets, and more.

We’ve also seen a huge rise in fun, themed blankets, such as tortilla blankets, which advertise well on social media.

8. Candles 

Competition Level: High

Following the blankets section, candles are also part of the cozy theme that is heavily posted on social media.

Candles can be a low-cost way to decorate a home, make the home smell good, and create a relaxing atmosphere. As well as at home, candles are used in spas and other commercial spaces, like restaurants, massage therapies, etc.

In 2022, the global candle market was estimated at almost 13 billion [8].And it is expected to rise at a compound annual growth rate of 5.7% between 2023 and 2030.

There are lots of different types of candles, including beeswax, scented, soy, coconut, tealights, pillars, and more. You can source all of these from suppliers easily, and most suppliers offer a dropshipping service.

Look at different markets to find the perfect product. For example, Germany has a huge candle market with a rising interest in beeswax candles.

If you’re looking for more information on dropshipping candles, check out our article. It goes into depth on how to sell candles and the best candle suppliers.

9. Pet Supplements 

Competition Level: Medium

Lots of the world are big pet lovers, and the US is known for it.

Owners want to keep their pets in the best health, and supplements are seen as a way to do this. It is projected that the pet supplements market will increase at a 5.9% compound annual growth rate between 2024 and 2030 [9].

There are a variety of pet supplements with different benefits and for all different issues. The supplements could also be sold as tablets, powders, or liquids.

As the pet market is so huge, you can also sell other products that accompany supplements. These could be treats to hide the supplements, oils, and other complimentary products.

10. Cookware 

Competition Level: High

Cookware includes pans, pots, baking trays, and baking sheets. 

These products are a necessity for most. They come at different price points and in different styles, shapes, and colors. 

We recommend selling higher-quality cookware, as it's very difficult to compete in the affordable category. Many people buy their basics from IKEA or superstores like Target and Walmart. Which are super hard to compete with due to the price and customer loyalty they have. 

Studies have also shown that consumers are looking for premium cookware. Favoring options with no harmful chemicals. And those that are long-lasting and use sustainable materials, like cast iron and stainless steel [10]. 

Social media could be driving this premium cookware trend. As stars like Gordon Ramsey and Selena Gomez endorse or promote certain premium brands. Potential customers might also use social media to compare and review the cookware before they buy.

So, if you want to sell premium cookware, make sure to create content that compares your brand to some of the industry leaders.

11. Cleaning Products

Competition Level: Medium

Almost everyone has some kind of cleaning product. They’re a necessity. 

And cleaning is hugely popular on social media, especially TikTok. Influencers post themselves cleaning and give cleaning tips and product recommendations.

We’ve also seen a shift towards sustainable cleaning products. The global market for green products is set to increase at a compound annual growth rate of 5.96% between 2023 and 2030 [11].

If you want to sell cleaning products, consider selling eco-friendly ones. We also recommend promoting them on the brand's social media page. You can also reach out to influencers to increase your product’s visibility.

12. Wine 

Competition Level: High

Global white wine consumption has increased by 10%, and rose wine consumption has increased by 17% since 2000 [12].

We’ve also seen sales of fizzy wine increase over recent years [13]. Experts suggest that in 2024, fizzy wine will overtake beer in terms of consumption in the US. This trend is likely linked to the increase in the popularity of wine-based cocktails.

There have been lots of new brands launched that sell wine in a can and wine-based cocktails in a can. This market is also booming, with a 13.2% annual growth rate since 2018 [14].

13. Coffee 

Competition Level: Medium

It’s saying something when coffee officially becomes more popular than tea in the UK. A country that's known for its tea consumption [15].

Coffee is also considered an essential for many people. With 12.6% of people globally drinking coffee daily [16]. Some of the biggest coffee drinking countries are Britain, America, Canada, New Zealand, and Australia. Over 60% of people in these countries consume coffee daily.

Coffee is also super easy to sell online, with lots of private-label coffee manufacturers available. Such as White Coffee and Joe’s Garage Coffee. These companies can provide coffee and custom packaging for you to resell online.

We’ve seen lots of new and successful coffee companies. Like Chamberlain Coffee, which was started by Emma Chamberlain She leveraged her social media following to build a brand. There have also been lots of coffee brands that have created mixed blends with superfoods, like Lion’s Mane mushrooms. And blends that are suitable for plant-based milk alternatives.

14. Reusable Water Bottles 

Competition Level: Low-Medium

Reusable water bottles are increasing in popularity. The main reasons for this are the health risks of single-use plastic, environmental sustainability, and reducing waste [17]. And the reusable water bottle market is expected to increase at a compound annual growth rate of 4.4% between 2024 and 2030 [18].

We can look at brands like Stanley. Stanley bottles and flasks have been around since 1913. But in 2021, Stanley’s revenue doubled in a year. And in 2022, it doubled again. This growth was caused by the brand changing the audience it was targeting. Traditionally, Stanley was aimed at older males and then switched to target a younger female audience [19]. 

Consider your target market when you choose which type of bottle to sell.

15. Hair Care 

Competition Level: Medium-High

Hair care covers hygiene products, like shampoo and conditioner. As well as styling products, color, treatments, hair tools, and growth products. 

It’s a huge sector with lots of different products you could sell.

2024 hair care trends can help us identify high-demand hair products. Hair trends suggest that hair health, including scalp care, bonding products, and fragrance-free products, will all be popular this year [20]. From this, you could choose to sell scalp treatments, fragrance-free shampoo, etc.  

16. Arts And Crafts Supplies 

Competition Level: Medium

There are lots of different arts and crafts supplies for different DIY hobbies and projects. Some of these include painting, crocheting, knitting, drawing, pottery, etc. And there are craft supplies for all ages and abilities.

Arts and crafts supplies were especially popular during the pandemic. As they are relaxing, rewarding, and a good mental escape. The pandemic also gave people the time needed to complete DIY projects.

Four years on, we’re seeing lots of arts and crafts trends. This year botanicals and pottery are set to be some of the biggest arts and crafts trends.

17. Posters And Wall Art 

Competition Level: Medium

Wall art and posters are a relatively affordable way to express your personal style. It can also turn a house into a home. Social media and seeing inside celebrities' homes has increased the popularity of wall art [21].

Look at popular trends to find the most high-demand posts and wall art to sell. To do this, find a popular online wall art store and look at what their best sellers are currently. Abstract shapes, artist prints, line art, landscapes, and quotes are proving popular now.

Print-on-demand suppliers, like Printify and Printful, make it super easy to sell posters and artwork. You can upload your designs. Then when you make a sale, they print and send directly to customers. 

You can also sell digital copies of your posters and wall art online. Digital products are easy to sell, as once you’ve created them, you can sell them a million times over. Plus, they’re very profitable.

18. Meal Kits And Meal Replacements 

Competition Level: Low-Medium

Meal kits and replacements have become popular in recent years. They make it easy for customers to create meals without having to think about recipes or meal prep. Potentially, they can cut down on waste too. As they provide the right amount of ingredients for each meal.

There has been a slight decrease in demand for meal kits and replacements since the pandemic. During the pandemic, they really boomed as customers wanted to avoid visiting the grocery store [22]. However, there is still a huge demand.

As meal kits and replacements are consumable, when a customer finishes the product, they will have to rebuy. This is a great way to create recurring sales. 

19. Non Alcoholic Beverages 

Competition Level: Low-Medium

People are more aware of the effects of alcohol now. And non-alcoholic products are becoming a more popular choice. 

Of all the products on the list, non alcoholic beverages are expected to have one of the largest annual growth rates between 2024 and 2029, at a rate of 11.15% [23].

We’ve also seen lots of alcoholic brands launch with huge success. But there is lots of space for new brands. Especially with spirits. We’ve seen a lot of non-alcoholic wine and beer brands, but think there is a big space for the spirit and cocktail market.

How To Find High-Demand Products 

Product research tools, social media, and looking at trends emerging in other countries are great ways to find high-demand products. 

Ideally, you need to find products before the demand peaks. If the product is already at its peak, it might be too competitive. 

If the product has a lot of competition, it can be hard to stand out and make sales. But it's not impossible with the right product and marketing. 

These methods can help you find high-demand and up-and-coming products to sell.

Let’s explore them.

Product Research Tools

Dropship and Exploding Topics are two of the best product research tools for finding high-demand products.

• Dropship - Dropship is a Shopify and Facebook ad spy tool. It has several tools that can help you find winning products. We’ll look at three of the tools and how you can use them to find high-demand products.

• Ad Spot - Search Dropship’s database of millions of Facebook ads using advanced filters. Look at Facebook ads that have launched recently and have engagement. High engagement usually means that the product is generating sales and has high demand.
• Top Stores and Products - Every 24 hours, Dropship updates a list of the top stores and products. All of these stores are generating a high volume of sales, which means the products are in high demand. As well as giving you the product details, you can also see exactly how much revenue each product or store makes, as they’re all sold by real Shopify sellers. 
• Portfolio - Dropship will do the research for you by providing a list of winning products every week. Dropship considers every factor, including demand to find these products. Dropship includes all the product information for every product suggestion. This includes the benefits, drawbacks, potential profit, and more.

As well as these three tools, Dropship has tools to search for products from Shopify products and track and analyze your competition. These allow you to check that the high-demand product you’ve found is a winner.

• Exploding Topics - Discover products and topics before they start trending. Exploding Topics analyzes a wide range of sites and uses signals to find products, businesses, and topics that are about to start trending. You can access several topics for free by visiting the website. There is also a Pro plan that shows you trends over 12 months before they go viral. Exploding Topics is one of the best product research tools for discovering high-demand products. And it helps you find the products before they become too competitive.

Social Media

Social media is where customers share their thoughts on products and influence others to buy them.

Here are a few ways to find trending products on social media:

• TikTok ‘Amazon Finds’ Content - TikTok creators post videos of new and trending products from Amazon. These videos are designed to influence the audience to buy products. Look at which products appear frequently to find ones in high demand.

• Instagram Influencers - Find influencers in your chosen niche and look at what they are posting. These influencers stay on top of new trends, and trending products are in high demand.

• Facebook Ad Library - Search the Facebook ad library to find ads that have recently launched. You can use the filters to search for ads by keyword, brand, and more. If you notice lots of similar ads that have recently launched, it can indicate that the products are in high demand.

We have a complete article on How to Find Trending Products. It goes into depth about how to use product research tools and social media to find trending products.

Trends in Other Countries

Trends can start anywhere. Look at trends in other countries or locations that haven’t reached your country or location. Trends will usually travel quickly from country to country. 

For example, let’s look at matcha. 

In the US, matcha has been increasing in popularity since 2016 and still continues to rise.

Whereas, in the UK, matcha didn’t start increasing in popularity until around 2020.

This is a great way to find products that are about to trend but haven’t gained popularity yet. 

Google Trends is one of the best tools for comparing interests in different topics.

Frequently Asked Questions 

What Is A High Demand Product For India? 

Suncream, umbrellas, smart watches, Bluetooth earphones, and interactive toys and games are some high-demand products in India. These are all currently listed on Amazon's best-selling list.

What Is A Trending Product? 

A trending product is one that is in high demand. Usually, the product has increased in popularity rapidly, which has made people start talking. Usually, trending products will have a high reach on social media, with high engagement.

Which Products Are No Longer In High Demand Or Trending? 

Silly Bandz, Tamagotchis, skinny jeans, Pokemon Go, and fidget spinners were all high-demand products a few years ago.

What Product Is The Highest In Demand? 

Necessities like water, food, and hygiene products are in the highest demand. 

However, if you’re looking for a product to sell online, electronics, clothes, and shoes are always in high demand.

What Products Are In Demand On Amazon? 

Amazon US has several sections where you can check products in demand.

These are the following:

• Best Sellers - These are the best-selling products, split into categories. Currently, some of the best-sellers are:some text
  • Stanley water bottles
  • Amazon Fire Stick
  • Apple Airtags
  • Crocs

• New Releases - Look at products that have recently launched on Amazon. Currently, some of the most popular ones include the following:some text
  • Windshield shade
  • Car dent puller
  • Robot vacuum
  • Wireless microphone

• Movers and Shakers - This is where you’ll find the best products to sell online with high demand. Movers and Shakers are products that have gained the most sales in the last 24 hours. Currently, these products are in the Movers and Shakers section of Amazon:some text
  • Makeup wipes
  • Copper lemon squeezer
  • Water shoes
  • Shoe cleaner
  • Pet vitamins
  • Narrow baby bottle

Can I Sell High Demand Products On Shopify? 

Absolutely! High-demand products are some of the best products to sell on Shopify. As long as the products you sell are compliant with Shopify’s rules, then you’re good to go.

What High Demand Products Are Most Profitable To Sell Online? 

Apparel is always in high demand and usually has a high mark-up. This makes it extremely profitable. 

However, there are many other high-demand and profitable products, including all 19 of the ones we listed in this article.

What Is A High Demand Product To Sell In The US?

Fashion accessories, toys, supplements, and coffee products are some high-demand products to sell in the US. 

Final Thoughts

Use our list of 19 high-demand products for inspiration for your own store.

If you want to find your own products, check out Dropship’s Top Stores and Products tools. It’s a super easy way to find high-demand products. The lists also update every 24 hours, so you’ll always have new products to look at.

Dropship has a 7-day free trial! So you can try out the Top Stores and Products tool for free. Plus, if you find your winning high-demand product in the first seven days, you can cancel without paying anything!