Many beauty products are small and light, meaning they’re cheap to ship. This can help keep your profit margins high!
Several products are riskier to dropship in the beauty niche. These include makeup, skincare, haircare, nail polish, and electricals. These products might require licenses and certifications or have other legal restrictions.
We’ve sold beauty and personal care products. From doing so, we’ve learned a ton about the industry.
In this article, we will share everything we know, including the following:
- Are Beauty Products a Good Dropshipping Niche?
- Risks of Dropshipping Beauty Products
- 15 Best Beauty Products to Dropship
- Beauty Products to Avoid
- Where to Find the Best Dropshipping Supplier for Beauty Products
- Successful Dropshipping Beauty Product Stores
- Dropshipping Beauty Products Throughout the World
- Frequently Asked Questions
- Final Thoughts
Continue reading to find your next winning product.
- Beauty products are in constant demand.
- Use social media for advertising your products, as influencers play a huge role in the beauty industry.
- We recommend dropshipping beauty tools and accessories.
- The niche is highly competitive with established beauty and skincare brands, so we would avoid these products.
Are Beauty Products a Good Dropshipping Niche?
Yes. Google Trends suggests that beauty products have stable interest and are not seasonal.
We recommend choosing a beauty tool or accessory to dropship. Many items within this category are small, light, and, therefore, cheap to ship.
These factors make beauty products a potentially profitable niche to launch products in.
Choosing the right product within the beauty niche is crucial to the success of your store. Check out our article on How to Find Winning Products to help find the right beauty product to dropship.
These are some of the reasons we think beauty products could be a successful dropshipping niche:
Demand and Seasonality
When choosing a dropshipping niche or product, we always look for one purchased throughout the year.
Most beauty products are not seasonal and have year-round demand.
This makes them a great option for dropshipping. There are no drops in sales, meaning your profit should remain steady.
The beauty products niche is huge. There are a variety of sub-niches you can choose to dropship.
These include haircare, makeup, skincare, men's beauty, and many others. You could also target more specific products, such as age-related or problem-related. For example, you could sell haircare products designed for dry hair.
Small and Light Products
The beauty products we’re going to recommend are small and light.
Small, light products are always cheaper to ship. Saving on shipping will help increase your profit per piece.
Check out our Product Database tool to find a small and light beauty product to dropship.
Beauty products are repeatedly purchased. The repurchase rate will depend on the quality of your product. Make sure your products are high quality and function well.
This can be a great opportunity for dropshipping. You can set up automatic subscriptions to products. Subscriptions can increase your customer satisfaction, as well as increase your revenue.
What are the Risks of Dropshipping Beauty Products?
Although not impossible to dropship, we recommend avoiding cosmetics, electricals, haircare, and skincare. You will likely need certifications and to follow strict regulations.
Regulations may also differ depending on where you buy your products and where you’re selling them.
Allergies, Restrictions, and Safety
The legalities of selling certain beauty products can be challenging to navigate.
The country you sell in will determine the testing and regulations you must abide by.
For example, if you’re selling in the UK, you need to ensure the following:
- The product doesn’t contain restricted ingredients
- Water in products will pass a preservative test.
- Calculate the shelf life.
- Abide by the labeling laws.
- Document the ingredients.
These are just a few of the many regulations you must comply with.
We recommend seeking professional advice before selling these.
Trademarks and Copyright
A cosmetic formula and the use of a cosmetic formula can be trademarked.
We recommend contacting a legal professional before selling any cosmetic products.
Packaging, logos, branding, and advertising content could be copyrighted. Make sure to check this before launching.
Influencers dominate the beauty niche with their own brands, as well as other established companies.
This can make it challenging to get your dropshipping brand known.
However, choosing the right products and advertising them well can set your store apart.
Once you’ve found a winning product, use our Competitor Research tool. The tool will help you find your competition and work out how to beat them.
15 Best Beauty Products to Dropship - Our Top Recommendations
We’ve used our Product Database tool to find 15 products in the beauty niche that could be winners for your dropshipping store.
1. Dermaplaning Facial Tool
It’s common to find a dermaplaning video on TikTok. This tool is nothing new, but trending videos bring awareness to it.
The results the tool gives are perfect for advertising on social media.
A dermaplaning facial tool is cheap to source. It’s also small and light, making it cheap to ship. This gives you a good potential for profit.
You could also consider selling the tool with an ebook that explains how to use it. Adding value to your product is a good way to generate sales.
2. Reusable Cotton Pads and Swabs
There is a huge rise in sustainability, with more people considering how eco-friendly a product is before buying it.
You could sell both cotton pads and swabs in your store, as well as wash bags and storage cases for them.
If you sold them both, you could bundle them together and offer the two products at a discounted rate.
Alternatively, you could sell biodegradable cotton swabs. These are more eco-friendly than plastic ones but are disposable. You can set up a subscription service and recurring sales.
3. Makeup Remover Face Cloths
Makeup remover wipes are known for being harsh on the skin, as well as bad for the environment.
More people are choosing to use a cleanser with a facial cloth to remove their makeup and clean their faces.
You can choose to sell these in a variety of patterns and with accessories like a wash bag or holder to store them in.
4. Jade Roller
A jade roller is a beauty tool used to cool and tone your face. The cold stone can help reduce puffiness and help calm the skin.
It is an aesthetic product that would advertise well online. You could also sell other products within the same category, such as gua sha, ice roller, rose quartz eye massager, Kansa wand, studded roller, etc.
5. Travel Perfume Refill
These small and refillable bottles are perfect for dropshipping.
The product is cheap to source, and the size makes them cheap to ship.
It is also a product that customers might rebuy for different perfumes, trips, or to carry in different handbags.
You could sell perfume refills in different shapes and with different accessories.
6. Eyelash Applicator
Eyelash applicators come in various shapes and materials.
Look through the existing products. You can see what customers like and how you could improve them.
This is another product that is small, light, and cheap. These are all qualities we look for in a dropshipping product.
You could also consider bundling a lash applicator with a lash comb, case, or brush. Or offer a free pair of lashes with each purchase.
7. Makeup Organizer
Organizers come in a variety of shapes and sizes. You could sell drawers, drawer inserts, cases, or vanity organizers. You could also choose a product-specific organizer, like a lipstick holder.
Consider changing the material of the product to stand out. Look at acrylic, fabric, wood, and plastics.
The huge variety of products within the niche also means you have the possibility to expand your store with different organizational products.
8. Travel Bottles for Toiletries
Leakproof bottles, tubs, scoops, labels, funnels, and small toiletry bags.
All of these products could be bundled together and sold separately in your store.
For these types of products, you should be able to find one supplier to provide them all. This will make dropshipping and bundling easier.
9. Silk Bonnet for Sleeping
Silk bonnets protect the hair from breakage during the night.
They come in a variety of sizes and fastenings. You could also expand your store and sell a pouch to keep the bonnet in, silk eye masks, silk pillowcases, headbands, curling bands, etc.
Confirm the quality of the silk you’re selling with your supplier. If you mislead the customer with the quality, your store may end up with poor reviews and no repeat customers.
10. Fake Tan Mitt Applicator
There are a variety of fake tan applicators. There is the classic mitt, but you could look for alternatives to make your product and store stand out.
Consider a soft face mitt, a back tanning applicator, or a body brush. Or test different materials to find one that doesn’t transfer tan onto the hands and applies more smoothly.
You could also bundle these products with an exfoliating glove or a laundry bag.
11. Silicone Body Scrubber
A silicone body scrubber is designed to be more hygienic than a loofah. It also lasts longer and, therefore, could be considered better for the environment.
Find a supplier who offers multiple silicone beauty products. Then, you could easily sell this product with a smaller silicone face exfoliator or a silicone storage hook for the shower.
12. Makeup Brush Cleaner Mat
Following the silicone body scrubber, you could sell a silicone makeup brush cleaning mat.
This is a mat with abrasive bumps that you can clean your makeup brushes against.
It’s a small, flexible, and light product. This makes it ideal for dropshipping as it will be cheap to ship.
Consider adding complimentary items or altering the design or shape to stand out from your competitors.
You could sell a mat with silicone suction or include a brush drying rack.
13. Lash Cleanser Brushes
A lash cleanser brush is a small, disposable brush that is used to clean lash extensions.
Lash technicians often buy cleanser brushes in bulk and provide them to each client.
This means you could sell them in bulk. If your brushes are good quality, they are likely to be repurchased. This is great for generating sales and continuous profit.
As well as lash technicians, those who get lash extensions also buy cleanser brushes. You could sell smaller packs for these customers and pair them with a lash comb and storage case.
14. Hanging Toiletry Bag
Cosmetics bags come in a variety of shapes and sizes. A hanging toiletry bag is perfect for traveling as it is compact once rolled up, and the hook can be attached to a door.
Look for one with an individual pattern, color, or design.
You could also target a more niche market, such as toiletry bags designed for kids or men.
You could also bundle this product with travel toiletry bottles.
15. Blackhead Removal Tool
A blackhead removal tool is a small facial tool designed to remove blackheads by scooping them off the skin's surface.
You can sell the tool alone or group it with other facial tools. You could also create a kit with a case or add an ebook to explain how to use the tool.
Which Beauty Products Should I Avoid Dropshipping?
Avoid dropshipping any product that is heavily regulated, needs certificates or licenses, or has legal restrictions.
There are ways around this with legal and professional help. However, for dropshipping, we usually avoid selling them as they have a higher risk of landing us in legal trouble.
Makeup, Nail Polish, and Skincare
We learned earlier that all of these products might be restricted.
If the products aren’t restricted, you must abide by strict regulations and laws. These will vary depending on the country the product is manufactured and where you’re selling.
Despite these restrictions, it is still possible to dropship these products. Just make sure to check with a professional and follow the guidelines.
Electrical Hair Tools
Electrical products might require certain certificates from your supplier. Because of this, we generally avoid electricals.
There are companies that can confirm the legitimacy of certificates for electricals, but this will come at a cost.
How to Find the Best Dropshipping Suppliers for Beauty Products
There are so many places to find suppliers for dropshipping products. You could use a local business or manufacturer in China.
The majority of suppliers are based in China but often have warehouses in various locations, which can help with shipping times.
The product you’re trying to source will determine the supplier you choose.
There will often be several suppliers you can choose from. Request samples from several of them and compare the quality and function before deciding on one.
These are the most common questions we ask potential suppliers and what we recommend you ask too.
- What is the cost per piece?
- Where will the products be shipped from?
- Is the supplier also the manufacturer?
- How much is the shipping?
- Which shipping courier do you use, and how long does it take?
- How long does it take between receiving the order and the product shipping?
- What are the return, refund, and warranty policies?
- Do you offer custom packaging?
- Can you provide images and videos of the product?
- Do you facilitate dropshipping? (including integrating with automation tools, not adding invoices, promotions, or other logos in the product packaging)
Best Places to Find Dropshipping Suppliers
- Local Suppliers
We’ve recently launched a list of recommended dropshipping suppliers on our website.
The list includes trusted suppliers, which should make your dropshipping fulfillment journey seamless.
You can easily reach out to them directly on Skype, negotiate your price, and request samples before committing to selling a product.
AliExpress has one of the largest directories of suppliers. You can usually find a supplier to provide any beauty product you want to dropship.
AliExpress suppliers often have experience with dropshipping and fulfillment.
You can contact the suppliers directly. However, the suppliers aren’t pre-vetted.
For those new to dropshipping, it might be more challenging than using a site that works with trusted suppliers.
Wholesale2B approves its suppliers before they can join the directory. Using trusted suppliers can be a safer option.
There is also the option to import the products to your store and handle the shipment of your products.
SaleHoo has a directory of suppliers they consider to be reliable. This can be helpful if you’re new to dropshipping.
They currently have over 2.5 million products available, so there is plenty of products to choose from.
5. Local Suppliers
The closer your supplier is to your target audience, the cheaper the shipping will be.
We have created articles with a list of recommended suppliers in a variety of countries. Make sure to check it out to find a local supplier.
Successful Dropshipping Beauty Product Store Examples
It’s hard to confirm whether a store is really successful as we will never know its exact expenses. But with our Sales Tracker tool, you can see the approximate sales of any Shopify store.
To work out whether the store is profitable, you can search for the products on AliExpress, SaleHoo, or contact a supplier of the product. Once you have the product’s price, you can deduct it from the sales data provided on our Sales Tracker.
Once a store is added to the Sales Tracker, you can compare the sales, store information, and creation date to other stores.
To find more metrics of a specific store, click the graph icon on the right-hand side. Here you will be able to see estimated revenue, total products sold, as well as the top-performing products in the store.
These three stores below are just a few successful stores we found within the beauty niche. There are so many that are performing just as well and better!
Organise My Makeup sells storage solutions for beauty products.
They sell display cases, brush holders, tools, mirrors, makeup bags, and any other product you might need to store cosmetics.
Using the Sales Tracker tool, we can see that they have made $432.19 so far today. It also shows that their best-selling product in the last 30 days is a large waterproof cosmetics storage box with five variations.
Ethical Earth Store is a brand that claims to spread awareness and offer solutions to environmental issues.
They sell a variety of health and beauty products. The Sales Tracker tool tells us that their organic bamboo cotton swabs, with six variations, are one of their best sellers. The tool also tells us they generated $3649.23 in the last seven days, with 175 sales.
Skin Bae and Beyond is a beauty brand that sells cosmetics and other beauty accessories.
One of their top-selling products is a makeup brush set. The Sales Tracker tool tells us that the product was created on Sept 13, 2021. It also has a clickable button that can take us straight to the Facebook ads that the store is running.
They also sell a best-sellers bundle that includes makeup brushes, an ice roller, a facial massager, and a silicone face cleanser. Creating these types of bundles for a discounted cost is a great way to increase revenue and generate sales.
Dropshipping Beauty Products Throughout the World
Different countries have different beauty standards, trends, and social media influencers. These factors often fuel spending.
We can use this information to find our next dropshipping winning product.
The makeup and cosmetics market in the USA is expected to grow annually by 3.74% .
Most of the global revenue for makeup and cosmetics is generated in the US.
From this, we would recommend selling beauty tools and accessories.
The UK's largest segment of beauty is personal care. Personal care has an estimated market volume of $6.37bn .
This indicates that if you want to start dropshipping in the UK, you should consider personal care items. Look at products for bathing and showering, such as the silicone body scrubber.
Skincare and toiletries were the biggest sellers in the European cosmetics market. Skincare leads the way, with toiletries close behind .
Germany and France had the highest sales of luxury beauty products. If you’re considering dropshipping in either of these countries, focus on the quality of the products.
The sun protection market in Australia is expected to grow annually at 9.11% .
Due to the expected growth, it could be a good time to launch a dropshipping store with sun protection products.
E-commerce sales and young consumers are some of the main reasons for the growth in the beauty market.
Malaysia's beauty and personal care products revenue is expected to grow at a 3.1% compound annual growth rate.
Online sales will generate 14.1% of the total revenue in Malaysia .
From this, we recommend looking at social media trends and offering products for a younger audience.
During the pandemic, non-essential beauty products were forced to stop production in South Africa. This impacted the market significantly .
This means that personal care products in South Africa generate the largest revenue. Personal care makes up almost half of the total revenue for beauty, cosmetics, and personal care .
Consider dropshipping essentials like personal hygiene, skincare, and sanitary items.
India has a huge beauty and personal care market, estimated at $27.23bn in 2023 .
The online revenue share is also expected to grow considerably over the next few years. In 2023 it is expected that 12.7% of revenue will be generated online.
This could be a great opportunity to launch an e-commerce store, dropshipping beauty products.
Frequently Asked Questions
Can You Dropship Beauty Products?
Yes! We recommend looking for beauty tools rather than cosmetics and skincare products. Tools often have fewer legal complications and restrictions and, therefore, are safer to dropship.
Is Dropshipping Beauty Profitable?
Yes, although it does require finding the right product. Check out our free Numbers Breakdown tool to understand your product's metrics. This can confirm that the product you choose is profitable.
Is It Legal to Dropship Branded Products?
It would depend on the brand, product type, trademarks, patents, and intellectual property.
We don’t recommend it.
Contact a legal professional or patent attorney before you consider dropshipping branded products.
Do I Need a License to Dropship Beauty Products?
It depends on the product you are dropshipping. If it’s skincare, makeup, or any other cosmetics, you may require a license to sell them.
Seek legal advice before committing to these products.
Should I Dropship Beauty Trends?
Yes! Finding trending products before the market becomes too saturated is perfect for dropshipping.
Dropshipping trending products is all about timing. If you can add something new or catch a trend at the right time, it could be a goldmine!
Can I Dropship Cosmetics?
Yes, but we don’t recommend it.
There could be legal restrictions and steep competition from established brands.
There are plenty of other products in the beauty niche to dropship instead.
Hopefully, our list of recommended products have given you some inspiration.
Check out the risks and products we recommend avoiding. This will help save you time when searching and help keep your dropshipping business legal.
Our Product Database tool can help start your search and find your next winning beauty product.