9 Best White-Label Products to Dropship 

In this article, I will share with you the nine best white-label products to dropship. This is by no means an exhaustive list, but rather excellent ideas that can get you started. 

I have dropshipped white-label goods myself, and I learned that the best way to succeed is to have a brand of your own. 

You will learn: 

• Best white-label products to dropship
• Pros and cons of white-label dropshipping
• Five best suppliers for white-label dropshipping

In the end, you should have an idea of where to begin, what niche to penetrate, and which suppliers to work with. Let’s begin!

9 White-Label Products to Sell

1. Coffee

Coffee is one of the best items to dropship and is at the top of this list because roughly 154 million Americans drink coffee every day. So, you can just imagine how many people are out there waiting for your product. 

Here are the pros of white-label coffee for dropshipping:  

• Make your coffee brand and mood
• You can buy retail from the supplier, not wholesale
• Big market in the US with US suppliers

Later on, once you have found success in the coffee niche, you can go ahead and expand the business and turn it into a private-label one. There is going to be an inventory cost, but you will pay for each unit at a lower price. 

In addition, you can also add other products to your coffee line, such as different brews, coffee machines, mugs, and others. 

Just take note that since coffee is food, you may not be able to dropship it to other countries. Some nations do not allow foreign food to come in without a permit, and this can be a hassle for you. The trick here is to find a supplier in a specific country and drop the product to that same nation only.  

2. Shirts, Mugs, Shoes, etc.

You can find all sorts of knick-knacks from a print-on-demand (POD) platform like Printify. Some of the best examples of these products are coffee mugs, tumblers, shirts, hoodies, canvas prints, etc. 

Here are the pros of white-label POD products:

• Little to no competition
• Lots of products to choose from
• You can design your product and no one else will have the same thing but you
• You can offer customization 

Print-on-demand is a low-barrier-to-entry type of business. It is free to create mock-ups on platforms like Printify or Printful, so expect heavy competition. 

One thing I suggest is to concentrate on a niche, not only for the products but also for the design. For example, you can create a white-label dropshipping store for home décor only. Then, stick on a theme for your designs, like horror, flowers, etc. 

These products are supplied by different suppliers. What this means is you can standardize the inset card, but not the packaging. Nevertheless, all suppliers of POD products only use blank boxes, so you should not have any concerns about branding. 

3. Jewelry

Jewelry will always be in demand because people love to wear them. Many people are also not satisfied with only one pair of earrings—they must have more.

Here are the pros of white-label jewelry: 

• Lots of designs 
• Many suppliers you can rely on
• They are affordable 
• You can customize the box if you want

The kind of jewelry you must sell are the faux ones, or synthetic, not the real deal. Selling real gold is not ideal for dropshipping. It is expensive and it entails a huge liability. 

Of course, you must be transparent about your product quality. Ideally, you must work with suppliers whose products are not pure gold or silver, but merely gold-plated or silver-plated. You must communicate this to the buyer, so they do not feel defrauded. 

Engraving is also an important factor in jewelry dropshipping. This will increase your sales potential. People buy jewelry for their loved ones, and engraving a name or a message is important. To many consumers, engraving is a deal-breaker—they will not buy the jewelry if you do not offer it.  

Finally, I also recommend that you buy the jewelry yourself. This should allow you to see if the product is legit. The last thing you want is jewelry made of poor metal alloy that easily bends or breaks. 

4. Food Supplements

Although this is a saturated niche, there is still a way to win. The key to winning in the white-label food supplement business is marketing. 

Here are the pros of white-label food supplements:

• Many people need vitamins and minerals
• Worldwide acceptance of the product
• High margins for profit
• Lots of products to choose from

Later, I will provide you with a supplier name that you can work with for white-label dropshipping of food supplements. 

To succeed in this niche, it would help if you focused on a sub-niche, like general health, bodybuilding, aging, etc. You need to create a brand that caters to a specific demographic or target.

Like coffee, it makes sense that the warehouse and target market location are in the same area, like the United States. Again, some countries do not allow the importation of medicinal products unless you have a permit. 

It is important to note that you need people to act in your videos. People using this product are much more believable than just showing a list of the health benefits. All in all, you need to show target buyers the lifestyle they will enjoy if they buy your food supplement products.

5. Pet Products

You can use Printify to dropship white-label pet products. Some examples of these products are pet collars, pet bowls, scarves, and pet tags. 

Here are the pros of white-label pet products: 

• Lots of pet owners
• Can be customized
• Many products and suppliers

If you take on this niche, I suggest that you make customizable pet products because pet owners would love to see their pets’ names on these things. The best route to go, therefore, is print-on-demand. 

Both Printify and Printful have a catalog of pet products. You can design these products yourself and also offer your consumers the ability to upload images of their pets if that is what they want.

You can use other supplier databases for more products, such as Spocket, Eprolo, and AppScenic. However, you cannot customer the products from most of the suppliers on these platforms. 

We do have a long list of pet product suppliers, but not all of them offer white-label services. What I recommend is to do both white-label and traditional dropshipping. This should give you more products to sell, which you can bundle together so you can offer a discount to your customers. 

6. Electronics and Accessories

Most dropshippers think you can only do private-label with electronic products. This is not so. Again, you can use print-on-demand platforms to do white-label electronics dropshipping. 

Here are the pros of white-label dropshipping:

• Multiple targets (Android and iPhone users)
• Your own branded earphones and other electronic accessories
• Easy to sell bundled products 

The thing about the electronics niche is that it is also too saturated. You will also be competing against a lot of suppliers and sellers on Amazon.

So, how can you win? What I recommend is focusing on unique goods that carry your design. The products in the image above are all blank. Again, I suggest that you do print-on-demand for this. With POD, you can control your designs and prevent competing with the rest. 

As far as marketing goes, a video is your only course of action. It is best to show the products in action than just images. For example, you can make a video of someone wearing your earphones and enjoying the music.  

Will people copy your video and use it as their own? Possibly, but that is not what you should be worried about. You must worry about creating a great ad and showing it to the right people. 

7. Health, Beauty, and Fitness

These are three separate niches, but you can combine health and beauty. For example, you can build a store where you sell both cosmetics and health supplements. 

Here are the pros of white-label beauty products: 

• Big customer base and target 
• Many suppliers to choose from
• Easy to market 

The first challenge in this niche is competition. Every beauty brand out there claims to be the best. To combat this, you can work with influencers in the beauty niche. Give them free products and in exchange, they can do a review or a shoutout for your products.

Working with influencers can be tough. Many of them require cash payment on top of the products. This, however, is an investment. If anything, I do not recommend working with influencers with a small number of followers.

Another thing you can do is to position your product as vegan or environmentally friendly. More and more people nowadays are very conscious about the products they buy. Work with suppliers and manufacturers that do not harm animals in the production or experimentation of their cosmetics and use this as your selling point. 

8. Toys for Kids

To sell white-label dropshipping toys, you can either use a print-on-demand platform or find a supplier like Truzo. The challenge with POD is that toy products are severely limited.

Here are the pros of white-label dropshipping for toys: 

• Millions of children need toys
• You can ship to all countries; there is no ban on toys
• Multiple age ranges to target as a demographic

While toys can be on the expensive side, it would help if you reduced your profit to make more sales. Parents know that children easily outgrow toys, so it is a good approach to offer affordable toys. This will make parents buy more and more often. 

Another tactic you can apply when dropshipping toys is to create several sub-niches. For example, you can have a niche for plushies, and then another niche for building blocks, then another category for remote-controlled toys. 

This approach, however, works only if you are now in the process of scaling. For the best results, I suggest that you start with a small niche. For more information about dropshipping toys, read our blog called Dropshipping Toys: Products, Suppliers, & Risks.

9. Sunglasses and Wristwatches

There are wristwatch dropship suppliers in AliExpress that offer engraving of your brand name on the watch’s face. You cannot do this with sunglasses, but you can ask the suppliers to change the packaging. 

Here are the pros of white-label watches:

• Wristwatches are still in demand as a status symbol
• Lots of suppliers in AliExpress
• Watches are customizable

If you are worried about the location of the items, take the time to find a supplier who has a warehouse in the US or your target country. The first thumbnail on the image above says “ships from the US.” 

Keep in mind that if the product ships from China, your customer may have to wait for over 30 days. Make it a point to be transparent about this so your customer will not file a chargeback or ask for a refund.

10. Sports Accessories

Sports accessories are one of those that will never go out of trend or fashion, making it an ideal dropshipping product. You can even combine sub-niches if you want, but it is best not to. 

Here are the pros of white-label sports accessories for dropshipping:   

• Lots of sports to choose from as a sub-niche 
• Easy to market, especially if championship games are going on
• There is a niche market for each type of sport you choose
• Lots of suppliers you can rely on

One good approach to sports accessories is to concentrate on a specific type of sport. For example, you can consider fighting. From this point, it is up to you now if you just want to concentrate on MMA boxing or both. I suggest you do both. 

Then, you can find a supplier who will white-label your products. The good news is that suppliers of sporting goods usually have everything. What it means is that if a supplier sells gloves, then they will definitely have punching bags, too. 

11. Hobbies and Their Accessories

Many dropshippers think that hobby items are expensive and can only be dropshippers from branded sources. This is not true at all. Some hobbies do not require people to spend thousands of dollars, and this is where you come in.

Here are the pros of dropshipping white-label hobby products:  

• There are many affordable hobbies you can choose from
• You can sell the main goods and include accessories like cutting boards, scissors, etc. 
• It is easy to market them if you demonstrate the hobby yourself. 

Your expertise in the hobby plays a crucial role in the success of your dropshipping store. Surely, the buyers will have questions about your products, and your answers will impact their decisions.

Let us say that your store specializes in cross-stitching. For sure, some customers would ask for types and sizes of needles, threads, scissors, frames, embroidery hoops, and many more. If you are an expert, you can provide your customers with the right answers and also take this opportunity to upsell and cross-sell your products.  

I suggest that you test your products yourself. It is easy to find suppliers of white-label and affordable hobby items in AliExpress. In my experience, many of these are cheap knock-offs made from flimsy materials. 

12. CBD Products

This product is controversial and may also be illegal in many countries. However, there is a lot of money to be made in CBD oil products. 

If you are not yet aware, CBD comes from cannabis or marijuana. It is not, however, the compound that causes the high and the addiction. Studies have shown that CBD has many medical benefits.

Here are the pros of CBD white-label dropshipping: 

• It is in high demand
• Many people are looking for alternative medicine 
• There are suppliers inside the US
• There is a huge potential for market growth 

Of course, caution is highly prescribed here. If you are not at all familiar with CBD, its compounds, and its legal limitations, do not go all in. Take the time to learn the trade. This is a heavily regulated substance, and it is certainly a good idea to seek the help of a lawyer. 

CBD oil is not the only product you can sell. You can also sell gummies, capsules, and topicals. Different formulations are available each designed for a specific purpose. For example, there are CBD products formulated for skin care, and then there are those that are made for sleeping problems. 

13. Candles, Bath Bombs, and Home Decor

There is money in candles, but only if you sell the right ones. These candles are usually perfumed, and they come in elegant jars. 

These products are great if you have a home décor dropshipping store. Some other products you can add are: 

• Bath bombs
• Incense
• Candle holders
• Car fragrance

Here are the pros of white-label candles for dropshipping: 

• It is a consumable item so people will buy it again
• Lots of suppliers that do white-label
• There is a high margin of profit for these products

It is all in the marketing. Candles are not that expensive to make, yet they cost a lot online. Your marketing strategy will determine how much you make. 

In the future, you may also gear away from white-label dropshipping but move to the private-label model. 

One challenge you will face when selling candles or bath bombs is breakage. They usually break during shipping. The solution is to use better packaging. Since you are dropshipping, you must make an arrangement with your supplier regarding this matter.  

Another potential issue is the quality of the candle, particularly the smell. Some suppliers will say that their candles are scented. Well, they are scented but the fragrance is not strong enough, making your customers unhappy. 

Test the candle yourself. Since these products are cheap, order a few from each supplier before displaying their products in your online store. 

14. Kitchen Goods and Gadgets

The photo above shows an avocado cutter. If you just observe closely enough, many sellers of these products on Amazon do not really manufacture their products. They are made by one or a few companies, but the brand names have been changed.

You can do the same, not only for an avocado cutter but for so many types of kitchen gadgets. Here are some examples:

• Non-electric blender
• Knife sets
• Ice shavers
• Nylon strainers
• Mops
• Pineapple peeler

Here are the pros of dropshipping white-label kitchen gadgets:

• Your brand can mean something to a consumer
• Lots of suppliers in AliExpress
• People typically want to buy products from the same brand 

The biggest challenge you will face here is competition. After all, if you can white-label these gadgets, so can the other dropshippers. One thing I suggest is to create a video that does a better job of convincing the viewer to buy yours. 

Do not just rely on what the suppliers use for marketing, be it an image or a video. I recommend that you create your own. Most of these items are cheap anyway, so you can buy them and shoot them in your house or just hire a professional product photography expert to do it. 

15. Office Goods and Stationery

There is a demand for office supplies, and you can even include this with school supplies and make a single store for both niches. For starters, dropship only small items like staplers, glue guns, stationery papers, etc. You can expand this business later and then sell chairs and desks.

Here are the pros of white-label dropshipping for office supplies: 

• People buy these items in bulk 
• There are tons of dropship suppliers that offer white-label
• You can create bundles of products that naturally come together

Office supplies are great, but the school supplies can be seasonal. Nevertheless, you can have consistent sales, in my opinion, if you add another niche to your store, like arts and crafts. 

It would also help if you selected products that are unique, like a basketball-shaped stapler, instead of ordinary ones. Products like this can make people buy even if they do not need a stapler. There are many of these unique and ingenious products on AliExpress. It just takes a while to search.

Is White-Label Dropshipping Worth It?

Yes, white-label dropshipping is worth it. Although I can say that white-label dropshipping is harder than the traditional method, there is more benefit or advantage to it than doing what many others do. 

1. Less Competition

You will have competition, but people will not perceive your product as run-of-the-mill or dime-a-dozen. They won’t think this way because your product is unique. 

This uniqueness comes from your brand. Let us say you have a coffee product that carries your brand name. What you can do is name the brew yourself, and people would naturally think that it does not taste like other coffee beans. 

It is this perception that makes it seem like you have less competition. Once you have established your brand, people will never know that your coffee is the same as the unbranded ones in the market. 

2. Better Prices 

Since the market sees your product as unique, you can also ask your consumers for higher prices. This is especially so if you do print-on-demand. 

If you sell a mug that you designed, you own that design, and customers will never find it anywhere else. This is your advantage. Sure, they can find something similar, but if they fall in love with your product, they will certainly buy it. 

This emotion, the feeling of wanting to own the product, is what gives you the leverage to increase your prices.

It is why you should never copy designs from other dropshippers. Your product will look ordinary, and you cannot fetch a good price from them. Instead, take the time to learn how to use AI tools for dropshipping. Use them to create designs you can call your own.

3. Control Over Supply

We need to go back a little to “perception.” In white-label dropshipping, you are distributing products under the guise that they are your brand although they aren’t. 

Once customers get to know you, you can make it seem like stocks will take time to replenish, so the customers must buy now. You can also tell customers that the product is a limited-edition one, thus giving them more reasons to make the purchase now. 

This control over the supply chain, of course, is not real. It is merely a tactic to make customers think that they are missing out on something. Again, it is your brand name and reputation that you must focus on to get to this level of confidence. 

4. Easy to Scale

White-label dropshipping is worth it because it is easier to scale. It is true that in traditional dropshipping, you can add as many cheap products as you want to your store. 

The problem is that you are not the only one doing that. Your store will look ordinary—there is no differentiator between you and other dropshippers, making it more difficult for you to expand your business. 

In white-label dropshipping, especially print-on-demand, you can add new products relevant to your niche and then use the same theme for your designs. Do this, and your store will have uniformity, it will have that professional look that big brands have.   

Reasons for Failure: White-Label Dropshipping

White-label dropshipping is a promising business. However, just like many dropshipping endeavors, too many fail at it. Below are some of the most common reasons. 

1. Bad product

Do not ever dropship a product that you never tested. It is one of the quickest ways to crash and burn your business. Testing your products is also much more critical in white-label dropshipping because you have a brand name to protect. 

So, how will you test each product? Does this mean you have to buy each? Yes, that is the only way. Since there is no other means to verify the product’s quality, my suggestion is to start with affordable ones. 

In addition, you have to choose a dropshipping supplier who offers discounts or low fees for product tests. Only sell the product if you can honestly tell yourself that you would buy it if you were the consumer. 

2. Selling too many things 

Since dropshipping is free, many dropshippers make the mistake of filling up their websites with so many products just to make the store look busy. What they do not realize is that they are filling their store with junk. 

Do not make this mistake. On some occasions, a one-product store is actually better for you, especially if you are doing white-label. 

If you are not happy with a one-product store, max it out with five products only. This way, it is easier for a consumer to decide which one to buy. 

3. Too impatient 

It is very stereotypical of dropshippers to be impatient. It is the fault of many dropship gurus out there. They claim that you can make money in dropshipping in less than a month. Some even say it only took them a week.  

Dropshipping is hard. Just because you can click on buttons does not mean you have selected excellent products. Just because you slapped together some images does not mean you have an excellent marketing material. 

Do not be impatient, especially in white-label dropshipping. It will take time to popularize a brand. Prepare to spend weeks or even months promoting your product. That is why the best approach to dropshipping white-label products is to create your own channel on social media—it is less costly.

You have to create content that can go viral. This approach is far better than creating ads and spending tons of cash on advertising fees.   

4. Poor marketing skills and bad expectations

The last reason for white-label dropshipping failure is poor marketing skills. This is all too common—dropshippers will create a video, spend $100, and make no sales. 

It is not only the video that is the problem, but the sad reality is that marketing with $100 will not work anymore. Many companies pay for ads and they are bidding more than your $100. 

What I am saying is that you will never reach the right people with that kind of budget. Marketing takes more than putting an image together and releasing it. You need to learn copywriting techniques, audience selection, and many more. The best way to start learning marketing is to understand how to write product descriptions that sell. 

Pros and Cons of White-Label Dropshipping

While I strongly recommend white-label dropshipping, I cannot deny that there are cons to it. However, I can tell you right now that the pros far outweigh the cons. 

1. PRO: Customized Branding 

The beauty of white-label dropshipping is customization. Just imagine a product that has your packaging, and you will know how it feels to finally have your own brand. 

What this means for you is that you can put your logo on the packaging. Not only that, but you can also choose the color of the box or plastic. All in all, you are in control of the product labels. 

2. PRO: No or Less Competition 

Since it is your brand, you will no longer compete against other nameless brands. If you dropship on Amazon, your branding will play a critical role in how customers decide. 

Just think of this situation: your product has a generic brand name, and another seller on Amazon is selling the same thing (same generic brand name). 

You will only end up cutting your prices because you want the customer to click your thumbnails more than your competitors. 

But if your packaging is different, you can increase your price. It is all about marketing and packaging. Of course, you would also need different images of the product. Do not use the same ones that came from the supplier. Do this, and you will certainly have an edge.  

3. PRO: Cheaper Than Private-Label

One good thing about white-label dropshipping is that many suppliers do not have a minimum order requirement or MOQ. Like traditional dropshipping, you can order piece by piece, or in retail. 

However, some suppliers will ask that you pay for a specific number of packaging materials. For example, some suppliers would say you have to pay for at least 100 boxes (just the boxes, not the products.)

This demand is understandable. They have to print your packaging material all at once to save on cost. Once an order comes in, the supplier just picks a product, uses your box, and then ships it out to the consumer. 

4. CON: More Difficult to Sell

If you do white-label, your challenge is going to be your brand credibility. Unlike traditional dropshipping, your consumers are not likely to buy from you right away. They need evidence that they can trust you with their money. 

Why is this happening? It is because generic and unbranded products tend to be cheap. And if they are cheap, customers do not mind if the seller is credible or not. But with your branded products at a higher cost, you need to build a reputation before you can make a sale. 

5. CON: Added Costs

Since you are printing your packaging labels, expect to have added costs to your products. If a box costs $0.50 to make, it will still fit into your profits no matter how small it is. 

The trick here is to order the packaging label in bulk. It would also be a good idea if the supplier is also the one who will print the boxes or labels as it is likely going to be cheaper. 

In the worst-case scenario, you will have to settle for a label inset or merely a piece of cardboard paper inserted inside the product. This is your only choice if the production of plastic and boxes is too expensive for you to handle right now.

Five Best White-Label Suppliers for Dropshipping

1. Printify

Printify is a print-on-demand platform. This is where you will find an assortment of blank products, mostly white. The way it works is you have to upload a design to the product you chose and then post the mock-up image of that product to your store. 

Here are the pros of using Printify:

• Hundreds of product types to choose from
• You can integrate it with Shopify, WooCommerce, and Etsy
• Pay only once an order comes in

While the packaging is generic, there is a system in Printify where you can pre-order brand labels. The supplier of your product will insert these labels in the package shipped to the customer. 

2. Dripshipper

Dripshipper is what I recommend if you want to dropship coffee. There are over 40 roasts you can choose from, and yes, you can label the products as your brand. 

Here are the pros of choosing Dripshipper: 

• Automated white-label dropshipping system
• Over 40 coffee brews or roasts
• Branded with your name and packaging style

Dripshipper is not free. You have to pay $30 monthly to be able to use their systems. What you get from this subscription is an automated dropshipping process, plus access to their products. 

3. Supliful

Supliful is an excellent partner when it comes to food supplements. Here is a quick list of what you can white-label from them:

• Digestive and gut health products
• Physical fitness supplements + pre-and post-workout drinks
• Formulas for healthy aging
• Productivity boosters

Like Dripshipper, there is a membership fee for joining Supliful. The lowest membership cost is $29 per month, and this allows you to integrate your Supliful account with your Shopify or TikTok store. 

Once the integration is complete, you can now take advantage of the automated order fulfillment system. For the Base account or subscription ($29), you will only get one frontal mock-up of your product. If you need more mock-up angles, you need to upgrade your subscription. 

4. CJ Dropshipping

CJDropshipping is a dropship supplier database. Here, you will find all sorts of products that you can sell online. Although the products are not different from what you will find in AliExpress, CJ itself warehouses these products, and they offer a white-label service. 

Here are the pros of using CJ:

• Lots of products to choose from
• You can integrate it with many store builders and marketplaces
• You can source jewelry products here
• They do white-label on most products

Just keep in mind that CJDropshipping is like AliExpress, which means that the quality of the products here is not as high as you would think.  

5. Green Mountain Animal

Finally, we have a white-label supplier for animal health. Green Mountain is located in the US, which makes it an ideal white-label dropshipping partner for pet products. 

Here are the pros of working with this company: 

• Custom formulations
• High-quality products for pets
• Multiple product types

The only caveat working with Green Mountain is that they do not have integration with online stores. In addition, the white-label service they offer has a minimum order requirement, and this is something you will only know if you schedule a consultation with them.