As an online entrepreneur,  I always wanted to sell products under my own brand. And white labeling offered me the perfect opportunity to do this while keeping costs low.

But it took me a while to find the right products to white label. I had to consider things like profit potential and the value offered by the product.

Because I have done the hard part, you can dive head first into the products and start selling them in your store.

Keep reading to discover:

• 13 best white label products to sell 
• What is white labeling 
• Pros and cons of white labeling
• Where to find white label products 
• Selling white label products in different countries
• The best sales channels for white label products

Let’s get started.

Key Takeaways

• Clothing, beauty items, and pet supplies are some of the best white label products to sell.
• White labeling has a low barrier to entry and allows you to keep higher margins.
• Competition is high in the white label niche, but you can stand out by creating a unique brand.
• Suppliers like Alibaba and SupplyMeDirect are good for sourcing high-quality white label items.
• You can sell white label products worldwide in most countries--no special license required.

13 best white label products to sell online

I know you came here for white label product ideas.

So, I will jump straight to that part and give you a list of the best white label products to sell online.

Note that I have organized them into categories so you can see which product niches are in demand.

Plus, I have handpicked each item based on the criteria of a winning product. For instance, the products solve a specific pain point and have good profit potential.

Let's dive into the white label product examples to help you choose what to sell:

Clothing 

1. T-shirts

Custom t-shirts are always a safe bet for those who want to start selling white label items.

You can use a service like Printify to add your own custom design to various pre-made t-shirts.

Whether it's a doddle or 3D art, t-shirts can be the ideal canvas for your artistry. 

2. Leggings

Leggings are another great example of a white label product.

You can go with all-over-print leggings, which allow you to put a custom design on the products.

Promote the item as a comfortable alternative to pants people can wear to the gym or supermarket.

3. Children's clothing

You might be aware that children's clothing is a multi-million dollar industry.

But did you know that a major part of it relies on white label products? 

That's right. Many of the kid's clothes sold online are white label merchandise.

You can get ideas for products by observing children's interests. For instance, a specific cartoon may or toy me be a hit among the child audience. 

‍Beauty and skincare

4. Bath bomb

Given the rising popularity of this ultra-fizzy product, it only makes sense to add it to your catalog.

Many bath bomb manufacturers will let you add a custom logo to the product's packaging.

And depending on the desired number of units, they may offer low order quantities. 

5. Sunscreen

People buy sunscreen to protect their skin against burns and damage.

So, this product will likely be in demand, especially during the summer months.

With that in mind, why not launch your own white label sunscreen brand? 

You can sell a range of products differentiated by SPF levels. For instance, SPF15 for moderate protection, SPF50 for advanced protection, and so on. 

 And because sunscreen is lightweight, you can dropship it at a low cost.

6. Hair dryer

Hair dryers have been a game-changer for curl pattern and volume definition. 

Many people use them to maintain their hairstyle, so you can be sure to get orders for these products.

When launching a hair dryer brand, consider the types of products you can white label. For instance, there are ceramic hair dryers, ionic hair dryers, and more types.

‍Home & living

7. LED lights

Scroll any social media feed these days and you'll likely come across a post featuring LED lights

Camp lights, fairy lights, novelty lights, and flashlights can all be white labeled.

To stand out from other LED light sellers, take steps to differentiate your brand.

For instance, you could offer customers free tips for hanging lights like a pro.

8. Dinnerware

Dinnerware is required in every household, so it's a good product to look into as an ecommerce seller.

Prices vary by materials used, style, and how intricate the designs are.

Most white label manufacturers offer white porcelain dinner sets, which aren't that expensive.

Pet supplies

9. Litter boxes

No matter how many accessories cat owners opt to buy, there's no getting out of owning a litter box.

Brands like Tuft + Paw cater to these feline owners, but there's still room for new sellers.

Try creating a unique brand when retailing litter boxes. For instance, you could add a fun element to the whole litter thing to attract more customers.

10. Dog leashes

To ensure the comfort and safety of their pups, dog owners need to buy leashes.

And the good news is that it's easy to find white label manufacturers for this product.

You can buy leashes in bulk since they're cheap to source. For variety, look for different materials, colors, and length.

Fitness

11. Yoga mats

 In the last few years, there's been an exponential rise in at-home fitness gear sales.

 That includes yoga mats, which are available through manufacturers and print-on-demand companies.

 You could start a yoga products brand, or create a one-product store to sell yoga mats online. Make your mats white label by placing your brand's logo on them and customizing the packaging.

12. Massage guns

Massage guns are another excellent product idea. Here's why: many people have replaced their therapy sessions with these at-home devices.

That means you are likely to see a good demand for your product.

Suppliers like Alibaba have various massage guns you can customize with your logo. Visit them to learn more about pricing and product types.

Mobile accessories

‍

13. Phone cases

Phone cases are inexpensive to source and easy to customize.

If you are an artist or designer, you can showcase your work on an affordable accessory.

But even as a non-creative, phone cases are a good product to consider. You can print your brand's logo on them and dropship them to your customers.

What are white label products?

White label products are generic items you can rebrand and sell to your own customers.

They generally cost less to source since they are mass manufactured and sold in batches.

You can order white label products in bulk, dropship them, or print them on demand.

White labeling is ideal for smaller or upcoming brands. Compared to private labeling, it has low minimums and customization requirements.

Pros and cons of white labeling

I find white labeling a great choice for entrepreneurs to start a profitable business.

In the last few months, I have been researching different ways to source branded products to sell.

And white labeling caught my eye because it offers various benefits, including:

White labeling pros

Here are some of the pros with White label dropshipping: 

Low barrier to entry

White labeling allows you to enter new markets without many overheads. 

That's because third-party suppliers manufacture the product, meaning you avoid high upfront costs.

Plus, you save time and energy that you can spend on product marketing and sales.

Higher profit margins

Manufactured goods offer higher profit margins when they're produced in bulk.

White label manufacturers usually do large production runs of a specific item.

This means it's easier for them to bring down per-unit costs and pass the benefit to retailers.

A wide assortment

White labeling gives you a ton of product options for your business.

Manufacturers who offer white label goods often have extensive catalogs.

So you can pick and choose from a variety of branded products rather than a limited item range.

White labeling cons

White labeling as a business tactic also has a few drawbacks. These include:

More competition

White label manufacturers sell batches of products to different retailers.

This means you may encounter online stores selling the same product as you.

The only way to differentiate yourself is to make your brand unique.

For instance, you could craft an excellent brand story that hits your audience in a different way.

Customization constraints

In white labeling, you must work within the boundaries set by the manufacturer.

In other words, you can only customize the product to a certain extent.

For instance, not all white label suppliers will let you customize product packaging.

It's best to check customization options upfront when choosing a supplier. Doing so will save you time and energy.

Where to find white label products & suppliers

To start a white label ecommerce business, you will need a quality supplier to source goods from.

Below, you'll find a list of white label suppliers that deal in a variety of products.

P.S. If you're more interested in private labeling, most of the same suppliers will be able to fulfill your needs.

1. Alibaba

Alibaba is a great place to buy white label goods in bulk for an affordable price.

Suppliers on Alibaba have large catalogs and often manufacture products in batches.

This allows them to sell products at a lower per-unit cost than other vendors.

Plus, they are flexible when it comes to dropshipping. You can ask them to send products straight to your dropshipping agent's warehouse.

White label options:

• Custom logo/product label
• Branded packaging
• Branded invoicing

2. AliExpress

Chinese ecommerce giant AliExpress is home to all kinds of suppliers.

From white label manufacturers to distributors with global warehouses, everyone is present here.

You can find relevant suppliers for any product by searching its name AliExpress. Don’t forget to include the phrase “white label” in your search query.

White label options:

• Custom logo/product label
• Branded packaging
• Branded invoicing

3. Maker’s Row

Want to buy from white label manufacturers in the US? Then I recommend taking a look at Maker’s Row.

It's a platform with plenty of North American suppliers, many of whom offer white labeling.

Plus, Maker’s Row has dedicated apps to help you add products to your online store. All it takes is a few clicks.

White label options:

• Custom logo/product label

4. Intrepid Sourcing

Intrepid Sourcing is Hong Kong-based and known for serving all kinds of merchants.

It offers a variety of designs and adaptations for white label products to make them unique. So, the supplier helps you stand out in the marketplace. 

Plus, it monitors everything in person at partner factories in Asia. This helps the company arrange white label products of the highest quality. 

White label options:

• Custom logo/product label
• Branded packaging 

5. BigBuy

BigBuy is a popular European wholesale and dropshipping supplier.

It offers a white label option where it packs the items into your custom-branded packages.

You can choose to put your company logo and name on the packages before they go out to customers.

BigBuy lets you buy at wholesale prices and doesn't apply an order limit. This makes it easy to buy white label products when you need to.

White label options:

• Branded packaging
• Branded invoicing

6. Oscardo

Oscardo is a Canadian supplier with a large portfolio of products.

You can explore its custom products section to find items you can sell under your own brand.

It's best to use this supplier if you have customers in North America. With Oscardo, you can use the "Designed in Canada" tag in your campaigns to attract more shoppers.

White label options:

• Custom logo/product label

Selling white label products in different countries

You can sell white label products in most countries worldwide.

But whether you need a license or permission to do so depends on your target market.

Let's take a look at some of the popular countries and whether it makes sense to sell white label items there.

Selling white label products in the US

US entrepreneurs don't need a special license to sell white label items.

But you may need a general sales permit to sell products in some states.

Once you have made an agreement with a white label manufacturer, they are yours to sell as you choose.

Selling white label products in Canada

It's legal to sell white label products in Canada.

You can take an existing product, relabel it, and resell it to your customers.

But a written agreement needs to exist between the product maker and your business.

Selling white label products in the UK

Selling white label products in the UK won't cause any issues for your business.

A variety of brands sell products they've purchased from white label manufacturers.

By using the right suppliers, you can capitalize on in-demand products and grow sales.

Selling white label products in Australia

It's permissible to sell white label products in Australia.

But you need to understand what the manufacturer thinks about rebranding their items.

Many white label manufacturers will let you use your own branding and logo on their products. But it's better to ask than to assume when sourcing goods for your business.

Selling white label products in South Africa

South African merchants can sell white label products without any restrictions.

But rebranding is only legal when you have a written agreement with the manufacturer.

Otherwise, you may run into legal issues around packaging and branding.

Selling white label products in India

It's legal to sell white label products in India.

But like in most countries, the retailer and the manufacturer must have agreed on the terms.

The terms define the capacity in which the merchant can rebrand and sell the product.

Where to sell your white label products

Choosing the right white label products to sell is only half the battle.

The other half is figuring out where to begin your sales journey.

Below, I have listed a few sales channels most online merchants use to sell custom products. 

Selling white label products on Shopify

You can sell directly to your customers through an ecommerce website.

It's easy to build a site using Shopify. Pick a theme, customize your site, and add the products you want to sell.

Shopify even lets you set up a wholesale channel to sell your white label goods to other retailers.

Plus, you can integrate Shopify with dropshipping or print on demand companies. This eliminates the need to make a big investment in inventory upfront.

Selling white label products on Amazon

Amazon is another place where people go to buy branded products.

You can sell your items on Amazon under your own brand.

Don't forget to take advantage of Amazon's fulfillment service (FBA) if it's available to you.

With FBA, you send the products to Amazon, and it takes care of the rest. From storing to packing to delivering products, the company shoulders all responsibility.

Selling white label products on eBay

eBay isn't that popular among white label sellers. But that doesn't mean you can't find success on this platform.

The key is to find price points where a product is low in supply.

Suppose you want to sell white label products in the massage gun category. On eBay you will see a lot of generic products in the $50-$150 range, and branded ones like Theragun listed for around $500.

So between $150 and $500, there's an area of low supply that you could target.

Of course, you would have to offer more valuable features than the generic brands. And that requires finding a manufacturer who'd be willing to accommodate you.

Selling white label products on the Facebook Marketplace

The Facebook Marketplace is also a great platform to explore.

It lets you sell white label products to people within your community and nearby areas.

Get started by uploading images and crafting a description for your product.

Once you publish a listing, potential buyers will reach out and make their offers.

White label products FAQ

Is white labeling legal?

Yes, white labeling is legal if you follow the required procedure:

1. Get in touch with a white label product manufacturer

2. Read and understand their terms of use

3. Draft a sales and branding agreement 

4. Sell products after both parties have signed 

It's a good idea to consult a specialized lawyer to help you craft the agreement. They can help you avoid terms that might not be in your favor. (side note: you can also check out our guide on the legality of dropshipping. It can help you make better informed decisions when starting your business).

Is white labeling profitable?

Yes, white labeling is profitable since it lets you enter new markets and keep overhead costs low.

You don't need to source raw materials or hire trained manufacturing staff.

All you need is a product idea based around consumer preferences and branding.

Which is better white label or private label?

Private labeling gives you more control over product customization.

This means you can add more components to the item's design and charge a competitive price.

In contrast, white labeling involves the manufacturer designing and producing the items.

So while private labeling allows unique branding, white labeling is quicker and cheaper.

Final verdict

There you have it–13 of the best white label products to sell online in 2023.

Most of the suppliers I have mentioned above should have them, but feel free to do your own research as well.

And keep in mind that white label products cost less than private label items. You should be able to buy them in bulk to enjoy low per-unit costs.

Not sure how to price your finds? Check out our step-by-step guide on how to price products for the highest profit.

And one small brag before we sign off: dropship.io lets you analyze the competition for your products. This way, you can identify white label items with the lowest competition and make more profit.