As an online entrepreneur,  I always wanted to sell products under my own brand. And white labeling offered me the perfect opportunity to do this while keeping costs low.

But it took me a while to find the right products to white label. I had to consider things like profit potential and the value offered by the product.

Because I have done the hard part, you can dive head first into the products and start selling them in your store.

Keep reading to discover:

• 12 best white label products to sell 
• What is white labeling 
• Pros and cons of white labeling
• Where to find white label products 
• Selling white label products in different countries
• The best sales channels for white label products

Let’s get started.

Key Takeaways

• Clothing, beauty items, and pet supplies are some of the best white label products to sell.
• White labeling has a low barrier to entry and allows you to keep higher margins.
• Competition is high in the white label niche, but you can stand out by creating a unique brand.
• Suppliers like Alibaba and SupplyMeDirect are good for sourcing high-quality white label items.
• You can sell white label products worldwide in most countries--no special license required.

12 best white label products to sell online

I know you came here for white label product ideas.

So, I will jump straight to that part and give you a list of the best white label products to sell online.

Note that I have organized them into categories so you can see which product niches are in demand.

Plus, I have handpicked each item based on the criteria of a winning product. For instance, the products solve a specific pain point and have good profit potential.

Let's dive into the white label product examples to help you choose what to sell:

1. Clothing

Clothing is one of the best products to white-label because people will always need clothes. Just be careful not to sell seasonal clothing. For seasonal goods, the best approach is to only sell seasonal clothing when they are, well, in season.

Pros of White-Label Clothing 

• You can design various shirts
• They can represent a brand (your brand)
• No minimum order requirement 
• There are many items to choose from 

Cons of White-Label Clothing 

• There is a high level of competition  
• People do not want to pay a lot for clothing 

As far as demand goes, take a look at this search trend from Google Trends: 

The best thing about clothing is the variety. You can sell yoga pants, t-shirts, hoodies, sneakers, and so much more. At first, I recommend that you start with a small niche and just expand later. this way, you do not feel overwhelmed with designing many products at the same time.

Summary: Clothing is an excellent idea to dropship via white-label because it has so many suppliers and product types. I suggest that you pick a few sub-niches and then start from there, with room to expand as your business grows.  

2. Cosmetics

Usually, cosmetics fall under private-label dropshipping where you order in bulk. However, some companies are willing to do white-label cosmetics, like HSA Cosmetics. You can also find many cosmetics suppliers in AliExpress. 

Pros of White-Label Cosmetics

• Lots of products and suppliers 
• You can expect customers to buy again
• Customers typically order more than one item

Cons of White-Label Cosmetics

• Customers do not typically trust newcomers

Here is the search trend for cosmetics: 

While it is easy to find suppliers and manufacturers for cosmetics, it is the marketing aspect that you will find the most challenging. There is no way you can sell these products without working with models and influencers. You need to show the product in action to convince target buyers.  

The biggest problem you will face in white-label cosmetics dropping is the cost of advertising and payment for models. In addition, you will also have to pay influencers to promote your products. Today, it is not enough that you send samples to influencers on Instagram—they need money. 

Summary: Cosmetics are products that have repeat buyers. They are easy to source and brand as your own, but difficult to sell. You need a lot of marketing capital to succeed if you dropship cosmetics.  

3. Pet Supplies

Pet owners will always buy something unique for their pets. Right now, the pet industry is worth $246 billion worldwide [1]. According to Forbes, 66% of homeowners have pets, so might as well get a slice of that pie. 

Pros of White-Label Pet Supplies

• Lots of products and suppliers 
• Customers tend to buy more than one product
• Pet owners tend to lavish their pets

Cons of White-Label Pet Supplies

• Customers do not typically buy again 

Here is the search trend for pet products: 

The pet supplies niche is all too common in dropshipping. One thing you need to look out for is novelty. You need to be in a consistent search of new products and sell them before other dropshipper do. 

In my opinion, it is always better to concentrate on one pet or a niche of pets. For example, you can combine cats and dogs, or reptiles only. It is not advisable to create a pet store for all sorts of pets.   

Summary: The pet industry is huge, and there is a considerable market for it. The way to succeed in this niche is to either create a unique or personalized pet product or sell novelty pet items.  

4. Electronics Accessories

From mouse pads to phone cases, there are many electronic accessories you can sell. While I do not advise selling phones, I do recommend that you sell phone cases or similar products. There is a market for these accessories, especially if you personalize them. 

Here are some examples: 

• Plain mouse pads/mouse pads with LED
• Phone cases 
• Bluetooth speakers
• Earphones and earphonecases

Pros of White-Label Electronics Accessories

• The products you can white-label are customizable 
• You can bundle products together
• Lots of suppliers

Cons of White-Label Electronics Accessories

• The market is not as huge as the other niches
• Customers will not order the same thing again  

As far as search trend goes, here is the result for phone cases: 

Should you decide to dropship electronic accessories, you need to put a lot of effort into designing your website. Your Shopify store should look futuristic. It will add more credibility to your brand. If you want, you can buy a pre-built Shopify store so you no longer have to design one.

Summary: Electronics accessories are easy to market because these are typically whimsical purchases. However, the main challenge is that customers are not likely to order the same product because these items tend to last longer.   

5. Tumblers and Coffee Mugs

The demand for coffee mugs and water tumblers is on the rise. More and more people are becoming health conscious, and they want to bring water with them. Many people are now realizing that bringing coffee to work is financially better than getting it from Starbucks.     

Pros of White-Label Tumblers and Coffee Mugs

• Lots of designs to choose from
• There is a global market for this product

Cons of White-Label Tumblers and Coffee Mugs

• Everybody is selling it 
• They are a bit expensive 

Here is the search trend:

As you can see, the trend is on the rise, and we can expect it to become a normal product in people’s lives. People today want to drink more water for health reasons. My advice is to also capitalize on environmental issues. You can sell your tumblers by advocating for saving the environment by avoiding the use of disposable plastic.  

Summary: Tumblers and coffee mugs are high-competition products. However, there is room for everybody as it is only a matter of marketing. Most branded tumblers are too expensive, and you can use that to your advantage by selling lower-priced tumblers and mugs.  

6. Home Décor

Home decoration is easier to sell if you can personalize them. Thankfully, there are many suppliers of these items in print-on-demand marketplaces like Printify.

Here are some examples of home decor:

• Wall art
• Gallery wraps
• Matt canvas
• Magnets
• Stickers
• Wall tapestries

Pros of White-Label Home Décor

• This niche has a huge market
• There are many products to choose from
• All these are easily customizable 

Cons of White-Label Home Decor

• You need to invest money in the designs 

Here is the search trend: 

Home décor, like electronic accessories, is a one-off purchase. Customers will not buy the same unit or product. The best way to approach this is to create several products of the same design, like ref magnets and canvas art that have the same design. Do this, and you can bundle them to increase your average order value. 

Summary: It is easy to market home décor even if you have a lot of competition. However, it is best for dropshippers who have a lot of cool designs in mind. The success rate of this niche depends on your creativity. The alternative is to hire a designer or just buy them from sites like Creative Fabrica. 

7. Kitchen and Bedroom Items

Kitchen and bedroom items include things like linen, blankets, rugs, mats, and pillows. There are many of these in print-on-demand sites like Printify and retail marketplaces like AliExpress. For the best white-label dropshipping results, my suggestion is to create your designs to reduce the competition. 

Pros of White-Label Kitchen and Bedroom Items  

• They are easy to modify
• Suppliers are not a problem
• Shipping is not as costly as other bulky home goods  

Cons of White-Label Kitchen and Bedroom Items  

• Capital is a bit high; most start at $17 

Here is the trend in Google Trends: 

You can merge this niche with tumblers and home decor, and then create a store that offers all knick-knacks that have something to do with the house. This way, you can establish yourself as a specialist store for home-related goods. 

Summary: Kitchen and bedroom goods have a wide range of coverage, but you can still add more to these niches for as long as these niches are about house items. My recommendation is to sell these items as a bundle to increase your average order value.  

8. Car and Travel Accessories

Travel and car accessories include things like luggage, ID tags, car mats, and many more. The only caveat in this niche is that customers are not likely to buy again from you. To succeed in this niche, my recommendation is that you either offer personalization or focus on a specific type of design.   

Pros of White-Label Car and Travel Accessories

• There is a huge global market for these items
• The products are easy to customize 
• You can capitalize on personalization

Cons of White-Label Car and Travel Accessories

• It is rare to get repeat buyers

Here is the data from Google Trends: 

Luggage can be a seasonal product, but you will notice that the trend only dipped during the pandemic. From there onward, the search demand went up. 

As far as marketing goes, I recommend that you concentrate on a design element, especially for cars. For example, if your design or theme is racing cars, concentrate on designs that fall within that theme. It gives your store character, making it more authentic and branded. 

Summary: Car and travel accessories have a strong demand now that the pandemic is over. People travel more and these are the people that you want to target.  

9. Stationeries

Stationery items are those that you typically use for writing. However, you can also include others like rulers, clipboards, calendars, and notebooks. Is there even a market for this? Yes, there is. 

The thing is that it is not as in demand as it used to be. The internet and the smartphone changed everything. The trick is to penetrate a deeper niche—people who want to use a physical notebook to accomplish their hobbies.  

Pros of White-Label Stationeries

• There are many products you can add
• All these products are easily customizable

Cons of White-Label Stationeries

• To succeed, you must think of a deeper niche, and this is difficult to do 

Here is the data from Google Trends: 

To approach this niche properly, I suggest that you find a sub-niche. For example, you can build a store with a goth theme. All your stationery will have goth designs, and you will market your products to this demographic. If the theme is nature, then all your designs must have something to do with nature.   

Summary: The stationery niche is still a profitable white-label niche for dropshipping. However, you need to ensure that your designs and products cater to a specific group of people of the same interest. 

10. Food Supplements

Food supplements and anything that has something to do with health will always be in demand. You can sell vitamins, protein supplements, and many other things. You do not even need to provide your formulation. 

Pros of White-Label Food Supplements

• Lots of product types to choose from
• There is always a market 

Cons of White-Label Food Supplements

• You may need to buy in bulk to do white-label

Here is what we have from Google Trends: 

Dropshipping white-label food supplements is like dropshipping cosmetics. You need to give a high focus to your marketing efforts. Here are some of the things that you need to do: 

• Pay influencers who are in the body-building niche
• Pay models who will represent your products and use these images or videos for advertising
• Advertise on Facebook and many other social media channels
• Build your social media channels 

Summary: You must provide useful content, not just images of your products. The core of the food and health supplement niche is credibility. For example, if you are selling protein supplements, you certainly need muscular people who will endorse your product, drink it, and say that your product is legitimate. 

11. Coffee Products

Many coffee suppliers will grind the coffee for you. All of them offer both private-label and white-label. The former means you will, with their help, create your flavor. The latter means they will only change the branding. With coffee, you can also create your flavors if you want to.  

Pros of White-Label Coffee Products

• Lots of coffee wholesales around the world 
• The potential for profit is high 

Cons of White-Label Coffee Products

• You cannot dropship to all countries

Here is how the demand for coffee looks:

Some countries do not allow the importation of coffee, not only because it is food but because of government policies and politics. To combat this, I suggest that you find a supplier whose products and warehouses are in the same country as your target market. This way, you will not have issues with shipping. 

Summary: Gourmet coffee is a high-margin product to dropship. However, it requires a certain level of expertise because your customers will ask you coffee questions. Your success and your customer perception depend on how you answer these customer inquiries. 

12. Bags for School, Daily Use, and Fashion

School bags and fashion bags will always have a market. However, like car accessories, it is always best to target a single niche or topic of interest. For example, if you want to target teens, you need to concentrate on this market to establish character for your brand.  

Pros of White-Label Bags

• Lots of design options
• No issues with finding a reliable supplier

Cons of White-Label Bags

• Too competitive

Here is the search demand from Google Trends:

While it may be tempting to sell bags that carry branded icons, like video game characters, I strongly urge you to avoid dropshipping copyrighted properties as it will get you in trouble. 

Summary: There is a high demand for bags, but you must expect high competition. The key to succeeding in this niche is to find a deeper niche or underserved markets (based on themes) and provide bags for them. 

Pros and Cons of White-Label Dropshipping 

There certainly are good reasons to do white-label dropshipping. However, there are also reasons to avoid it. 

Pros of White-Label Dropshipping 

1. No MOQ

White-label dropshipping has no minimum order requirement. You only need to design a brand label, t-shirt label, or packaging label and the supplier will take care of it. 

Because of this, your cost of entry is so low. You do not need to shell out money for inventory at all. You will certainly spend money on the labels or packaging materials that carry your brand. The labels have a minimum order requirement, but the products don’t.

2. Create Your Brand

You can separate yourself from other dropshippers because your products carry your brand. Dropshippers typically sell the same thing and these things carry the same labels and packaging. You, on the other hand, will set yourself apart and the buyer will never know that you are selling the same thing.  

If you are good at marketing, you can create brand value and increase your selling prices. For example, you can sell a shirt for $29.99 while those other dropshippers sell the same shirt for $14.99. The difference comes from your branding campaigns.    

3. Lots of Suppliers

There are many suppliers for white-label products. Even AliExpress manufacturers and suppliers offer this now, so there is no shortage of product sources. 

What makes this a good thing is that you can shop around. If one supplier sells a shirt for $8.99, you can surely find someone who sells the same thing for less than that. the lower your capital, the higher profit margins you have. 

4. Easy to Market

White-label products are easy to market because they are in demand. It does not make sense for suppliers and manufacturers to sell products that have no market—they already studied this. 

In addition, all white-label products are available for spying online. If you use our product database tool, you can do your market research and see hard numbers for sales.

Here is an example:

The keyword I used is “legging,” and the screenshot above shows that there is a market for it. The products you see are from dropshippers. I highlighted the area that reflects the number of units sold and the total revenue for the month.  

From here, you can click on the AliExpress or AutoDS icons to find suppliers. Before you even decide to do white-label dropshipping for a product, you already know that others are making sales, so it would really be nearly impossible to go wrong in choosing a high-demand product.  

5. Many products to choose from

There are millions of products that you can dropship through the white-label method. Earlier, I mentioned that most AliExpress sellers offer white-label, but then AliExpress is not the only product source. 

One that I recommend is Printify as it has so many types of blank products you can design and sell with no minimum order requirement.  

Here is a screenshot of Printify’s catalog list:

The best kind of white-label dropshipping that I recommend is print-on-demand. This way, you can create products that are one of a kind.   

Cons of White-Label Dropshipping

1. High Competition

Since white-label dropshipping has a low barrier to entry, there is also high competition. As such, be prepared to wage a business war against other dropshippers.

The way to win this war is by building your brand’s credibility and message. You need to be active in social media and create a persona. This should help you amass a following and then make money from your subscribers and followers. 

Also makes sense to select your niche carefully. There are many profitable dropshipping niches out there. it is best, however, to penetrate something deep. My suggestion is that you combine a product niche and a behavioral niche. 

For example, you can white-label notebooks (stationery niche) but target only artists (people who sketch). All your marketing material will revolve around art—making you the go-to store for sketchpads.    

2. No Product Customization

You cannot customize white-label products, except if you do print-on-demand. Because of this, the typical white-label dropshipper sells the same product with nothing special to offer. You can only customize products if you work with private-label suppliers.     

The workaround is print-on-demand (POD) where you can design your products. All POD products that dropshippers are the same—they all start from mass-manufactured blank products. The way you can make a difference and set yourself apart is with your designs.    

Finally, your branding options in white-label dropshipping have a limit. Most suppliers can only provide t-shirt neck labels, stickers, paper inserts, and a few packing materials to choose from.

Summary: White-label dropshipping is not a walk in the park. There are challenges you must face but if you put more effort into design and marketing, you should be able to create a recognizable brand. 

What are white label products?

White label products are generic items you can rebrand and sell to your own customers.

They generally cost less to source since they are mass manufactured and sold in batches.

You can order white label products in bulk, dropship them, or print them on demand.

White labeling is ideal for smaller or upcoming brands. Compared to private labeling, it has low minimums and customization requirements.

Where to find white label products & suppliers

To start a white label ecommerce business, you will need a quality supplier to source goods from.

Below, you'll find a list of white label suppliers that deal in a variety of products.

P.S. If you're more interested in private labeling, most of the same suppliers will be able to fulfill your needs.

1. Alibaba

Alibaba is a great place to buy white label goods in bulk for an affordable price.

Suppliers on Alibaba have large catalogs and often manufacture products in batches.

This allows them to sell products at a lower per-unit cost than other vendors.

Plus, they are flexible when it comes to dropshipping. You can ask them to send products straight to your dropshipping agent's warehouse.

White label options:

• Custom logo/product label
• Branded packaging
• Branded invoicing

2. AliExpress

Chinese ecommerce giant AliExpress is home to all kinds of suppliers.

From white label manufacturers to distributors with global warehouses, everyone is present here.

You can find relevant suppliers for any product by searching its name AliExpress. Don’t forget to include the phrase “white label” in your search query.

White label options:

• Custom logo/product label
• Branded packaging
• Branded invoicing

3. Maker’s Row

Want to buy from white label manufacturers in the US? Then I recommend taking a look at Maker’s Row.

It's a platform with plenty of North American suppliers, many of whom offer white labeling.

Plus, Maker’s Row has dedicated apps to help you add products to your online store. All it takes is a few clicks.

White label options:

• Custom logo/product label

4. Intrepid Sourcing

Intrepid Sourcing is Hong Kong-based and known for serving all kinds of merchants.

It offers a variety of designs and adaptations for white label products to make them unique. So, the supplier helps you stand out in the marketplace. 

Plus, it monitors everything in person at partner factories in Asia. This helps the company arrange white label products of the highest quality. 

White label options:

• Custom logo/product label
• Branded packaging 

5. BigBuy

BigBuy is a popular European wholesale and dropshipping supplier.

It offers a white label option where it packs the items into your custom-branded packages.

You can choose to put your company logo and name on the packages before they go out to customers.

BigBuy lets you buy at wholesale prices and doesn't apply an order limit. This makes it easy to buy white label products when you need to.

White label options:

• Branded packaging
• Branded invoicing

6. Oscardo

Oscardo is a Canadian supplier with a large portfolio of products.

You can explore its custom products section to find items you can sell under your own brand.

It's best to use this supplier if you have customers in North America. With Oscardo, you can use the "Designed in Canada" tag in your campaigns to attract more shoppers.

White label options:

• Custom logo/product label

7. Printify

Printify is one of the biggest print-on-demand marketplaces in the world. It is where you can find suppliers who will print your designs on various blank products. In addition to printing the design, you can also work with them to create a label or packaging material for your brand.

Printify Features

• Design Tool – you do not need Adobe Photoshop or CorelDraw to create designs for the blank products you selected. There is a tool embedded in the Printify system where you can upload your designs and position them on the product.
• Mock-Up – Printify has a mock-up system; it produces images of your products like they are real. You can use these images for your product pages and ads.   
• Discounts – you can use Printify for free and have access to all its tools and processes. However, there is an option to upgrade and pay a monthly subscription. In exchange, you can get as much as 20% discount on the products you buy from them. 

Printify Pros

• The system is so easy to use
• It is free with an option to upgrade 
• Can integrate with many selling platforms 

Printify Cons

• There is a limit to the number of stores you can integrate with one account

The white-label dropshipping option is not a default option in Printify. You need to work with them so they can create branded labels and packaging for you.

Selling white label products in different countries

You can sell white label products in most countries worldwide.

But whether you need a license or permission to do so depends on your target market.

Let's take a look at some of the popular countries and whether it makes sense to sell white label items there.

Selling white label products in the US

US entrepreneurs don't need a special license to sell white label items.

But you may need a general sales permit to sell products in some states.

Once you have made an agreement with a white label manufacturer, they are yours to sell as you choose.

Selling white label products in Canada

It's legal to sell white label products in Canada.

You can take an existing product, relabel it, and resell it to your customers.

But a written agreement needs to exist between the product maker and your business.

Selling white label products in the UK

Selling white label products in the UK won't cause any issues for your business.

A variety of brands sell products they've purchased from white label manufacturers.

By using the right suppliers, you can capitalize on in-demand products and grow sales.

Selling white label products in Australia

It's permissible to sell white label products in Australia.

But you need to understand what the manufacturer thinks about rebranding their items.

Many white label manufacturers will let you use your own branding and logo on their products. But it's better to ask than to assume when sourcing goods for your business.

Selling white label products in South Africa

South African merchants can sell white label products without any restrictions.

But rebranding is only legal when you have a written agreement with the manufacturer.

Otherwise, you may run into legal issues around packaging and branding.

Selling white label products in India

It's legal to sell white label products in India.

But like in most countries, the retailer and the manufacturer must have agreed on the terms.

The terms define the capacity in which the merchant can rebrand and sell the product.

Where to sell your white label products

Choosing the right white label products to sell is only half the battle.

The other half is figuring out where to begin your sales journey.

Below, I have listed a few sales channels most online merchants use to sell custom products. 

Selling white label products on Shopify

You can sell directly to your customers through an ecommerce website.

It's easy to build a site using Shopify. Pick a theme, customize your site, and add the products you want to sell.

Shopify even lets you set up a wholesale channel to sell your white label goods to other retailers.

Plus, you can integrate Shopify with dropshipping or print on demand companies. This eliminates the need to make a big investment in inventory upfront.

Selling white label products on Amazon

Amazon is another place where people go to buy branded products.

You can sell your items on Amazon under your own brand.

Don't forget to take advantage of Amazon's fulfillment service (FBA) if it's available to you.

With FBA, you send the products to Amazon, and it takes care of the rest. From storing to packing to delivering products, the company shoulders all responsibility.

Selling white label products on eBay

eBay isn't that popular among white label sellers. But that doesn't mean you can't find success on this platform.

The key is to find price points where a product is low in supply.

Suppose you want to sell white label products in the massage gun category. On eBay you will see a lot of generic products in the $50-$150 range, and branded ones like Theragun listed for around $500.

So between $150 and $500, there's an area of low supply that you could target.

Of course, you would have to offer more valuable features than the generic brands. And that requires finding a manufacturer who'd be willing to accommodate you.

Selling white label products on the Facebook Marketplace

The Facebook Marketplace is also a great platform to explore.

It lets you sell white label products to people within your community and nearby areas.

Get started by uploading images and crafting a description for your product.

Once you publish a listing, potential buyers will reach out and make their offers.

White label products FAQ

Is white labeling legal?

Yes, white labeling is legal if you follow the required procedure:

1. Get in touch with a white label product manufacturer

2. Read and understand their terms of use

3. Draft a sales and branding agreement 

4. Sell products after both parties have signed 

It's a good idea to consult a specialized lawyer to help you craft the agreement. They can help you avoid terms that might not be in your favor. (side note: you can also check out our guide on the legality of dropshipping. It can help you make better informed decisions when starting your business).

Is white labeling profitable?

Yes, white labeling is profitable since it lets you enter new markets and keep overhead costs low.

You don't need to source raw materials or hire trained manufacturing staff.

All you need is a product idea based around consumer preferences and branding.

Which is better white label or private label?

Private labeling gives you more control over product customization.

This means you can add more components to the item's design and charge a competitive price.

In contrast, white labeling involves the manufacturer designing and producing the items.

So while private labeling allows unique branding, white labeling is quicker and cheaper.

Final verdict

There you have it–12 of the best white label products to sell online in 2024.

Most of the suppliers I have mentioned above should have them, but feel free to do your own research as well.

And keep in mind that white label products cost less than private label items. You should be able to buy them in bulk to enjoy low per-unit costs.

Not sure how to price your finds? Check out our step-by-step guide on how to price products for the highest profit.

And one small brag before we sign off: dropship.io lets you analyze the competition for your products. This way, you can identify white label items with the lowest competition and make more profit.