In this article, you will find the 18 best private label products to sell in 2023. 

As a part-time dropshipper, I often look for ways to stand out from competitors. And with private labeling, I found the perfect way to do this while adding a unique element to my business.

But it was not all sunshine and roses, if I am being honest. It took me several weeks to find the best private label products for my store.

The process involved researching which items are easy to customize. Plus, I had to look at things like market demand and the value the product offered to the customer.

And because I have covered the hard part, you can go straight to the products and start selling them.

Keep reading to discover:

• 18 best private label products to sell 
• What is private labeling 
• Pros and cons of private labeling
• Where to find private label suppliers 
• The best sales channels for private label products
• Selling private label products in different countries

Let’s get started.

Key Takeaways

• Apparel, beauty products, and food are some of the best private label products to sell.
• Private labeling offers more control over the product and pricing.
• Competition is low in the private label niche, but you still have to analyze it to make informed decisions.
• Suppliers like Dropshipman, Thomasnet, and Apliiq are good for private labeling different products.
• You can sell private label products in most countries worldwide--no special license required.

18 private label products to sell online

I know you are here for private label product ideas.

So, I will talk about other aspects of private labeling later and share the product list first.

Note that I have organized the list by niches so you can see which product categories are in demand.

Plus, I selected each item based on the criteria of a winning product. So all products have good profit potential and solve a specific problem.

Let's dive into the private label product examples to help you choose what to sell:

Clothing and accessories

1. Jeans

A staple in everyday casual wear, jeans sell in various cuts and styles.

You can launch your own private label jeans brand using a service like Zega Apparel.

Print-on-demand services can accommodate your demand for custom-made jeans.

You can add specific embroidery, metal studs, irregular hems, and printed labels.

2. Hoodies

Hoodies are warm, soft, and light. Plus, they are the apparel of choice for people inspired by street style.

Many suppliers offer hoodies you can customize with printing, labeling, and patching.

So think of design ideas you can use to launch your own hoodie line.

For instance, you can add a hint of nostalgia by using thick, groovy fonts in your design. Or keep the design minimal by using a black-and-white color scheme.

3. Men's workout shorts

Men's workout shorts are another great example of a private label product.

You can go with all-over-print shorts, which feature your custom design on the fabric.

Promote the item as a stylish alternative to basic workout shorts men can wear to the gymnasium.

4. Backpacks

Backpacks help people carry several items, from clothes to books and other essentials.

They are also trendy--wearers can let their fashion flags fly high with unique styles.

You can work with a private label supplier to create your own backpack line.

Look for suppliers who dropship. This will make it easy for you to manage orders and logistics.

Beauty and skincare

5. Bath bombs

Bath bombs are growing in popularity as more and more people use them to have a relaxing bath.

Many bath bomb suppliers will let you choose the scent and ingredients for the product.

And based on the production runs, they may offer low order quantities.

6. Hyaluronic acid serum

Hyaluronic acid serum improves hydration and boosts elasticity of the skin.

You can source pre-formulated options with custom packaging and labeling through various suppliers.

Costs may vary depending on the jar, tube, or bottle you request.

7. Sunscreen

Sunscreen protects the skin against burns and UV damage.

These traits make it an everyday staple for people, especially during summers.

You could launch your own private label sunscreen brand to capitalize on the demand.

Private label manufacturers will let you customize the packaging, ingredients, even SPF levels.

Home and living

8. LED lights

Whether it's Christmas lights, Chinese lanterns, or fairy varieties, LED lights sell.

Besides being more aesthetic than standard light bulbs, they are also more durable.

You can work with suppliers like Reptile Supply Company to start a new private label LED brand.

Besides having your logo engraved, you could pick your own color and spectrum mix. For example, 4,500K, 6,500K, or a mix of both.

9. Reusable bags

With consumers becoming conscious about the environment, reusable bags are a great opportunity.

You can make custom branded reusable bags and sell them under your own brand.

Many private label manufacturers will let you choose the type of bag. It could be a shopping bag, produce bag, or lunch wrap.

Plus, you may be able to submit a digital print for the pocket/front design on some bags.

10. Shaving equipment

Gillette dominates the shaving equipment market.

But that doesn't mean there is no room for smaller brands to gain recognition.

You can launch an affordable yet handy product to attract people and build your presence.

11. Terrariums

Terrariums are those sealable glass containers that hold various plants.

You can create your own terrarium line with the help of private label manufacturers.

The product comes in many sizes and shapes and makes for a great home decoration piece.

Choose from dust-free, biodegradable, and other varieties to sell in the market.

Food and supplements

12. Keto snacks

Keto meals are time-consuming to prepare from scratch. So people following the keto diet are looking for convenient options.

And nothing is more convenient than keto snacks.

You can launch your own private label brand of keto snacks to cater to such consumers.

Choose the ingredients, packaging design, and type of label for the product.

13. Dried fruit

Dried fruit is a healthy alternative to processed foods like chips and biscuits.

You can choose to sell one or mixed dried fruits. Pick from options like walnuts, raisins, apricots, mangoes, and dates.

Most private label suppliers dealing in dried fruit offer customized packaging and inserts.

14. Nutritional supplements

Nutritional supplements attract a large audience due to their health-boosting benefits.

So it can pay to sell private label products in this niche.

Be sure to create products with a manufacturer who follows all FDA guidelines.

Plus, consider factors like Kosher, Organic, and Halal if you want to sell specific markets.

Pet supplies

15. Dog leashes

Leashes help dog owners keep their pets close and safe.

And the good news is they aren't that expensive to manufacture.

You can sell leashes made from your personal choice of materials, length, and colors.

16. Litter boxes

Of all the accessories available to cat owners, the litter box is the most important.

It not only helps a feline stay healthy, but it also allows pet owners to keep their household clean.

You could develop your own unique litter box line. Try adding a fun element to your branding to pull in more customers.

Electronics and phone accessories

17. Android tablets

It's hard to find a household where a family member (or two, or three, or four) does not own an Android tablet.

You can work with private label manufacturers to launch your own Android tablet line.

Private labeling gives you the ability to choose the size, shape, and add your own design to the tablet.

18. Phone cases

Phone cases are easy to customize and available at a low price.

You can work with a print-on-demand company to make and sell your own custom phone cases.

Besides coming up with a unique design, consider the type of phone case you want to sell.

For instance, you can sell slim and gel cases, folio cases, and silicone cases in any combination.

What are private label products?

Private label products are items a manufacturer produces for a specific retailer.

The retailer specifies the design or formulation of the products they want.

The manufacturer implements their request, then produces goods for their business.

Private labeling allows you to sell products exclusively and under your own brand.

What is the difference between private label and white label?

Private labeling is when a manufacturer produces unique goods for one specific retailer.

The manufacturer customizes the products per the retailer's specifications. And both parties agree that the manufacturer cannot sell these goods to other retailers.

White labeling is different--it involves a manufacturer selling generic products to various retailers.

And you get limited customization options. Because the manufacturer chooses the design or formulation themselves.

White label products cost less to source due to their generic nature. But merchants who sell them face a lot more competition than private label sellers.

If you’re interested in white labeling, check out our list of the 13 best white label products to sell in 2023.

Pros and cons of private labeling

Before you start a private label business, it is wise to look at its pros and cons.

This is something I do for every business model--it helps me make an informed decision.

Here are the potential benefits and drawbacks of private labeling:

Private labeling pros

More control over the product

The main benefit of private labeling is that you have more control over the product.

You can insist on precise specifications, even for things as basic as color and shape.

Plus, you can ask suppliers to tweak the product to adapt to changes in consumer tastes.

Ability to set prices

Having your own brand on products lets you pick the price you want to sell them for. You don't have to go by what other businesses charge.

This is good when you buy products in bulk, because you can ask for a lower price and expand your profit margin.

Plus, you are free to adjust prices in response to changes in your business or market conditions. 

Stronger brand equity

Having a private label brand helps to establish your store as a trusted resource in your niche.

People can feel confident in your online shop because they know they will find unique goods to buy.

If they like the products, it leads to stronger brand equity.

Private labeling cons

Dependence on the manufacturer

A significant drawback of private label products is manufacturer dependence.

If the manufacturer has delays or quality control issues, it can have a negative impact on your store.

One way to tackle this is to diversify your supplier base. Find various manufacturers for your products so that you have a steady supply of goods at all times.

Minimum order quantity

Private label manufacturers often have a minimum order quantity in place.

Adhering to this MOQ can be tricky during the initial stage. Because you don't know if you will sell enough to clear all the stock you order from the factory.

To keep things low-risk, find a manufacturer that is willing to lower their MOQ. Some manufacturers may be willing to negotiate their MOQ if they see potential in your brand.

Where to find private label products & suppliers

To launch a private label ecommerce brand, you will need a quality supplier to source goods from.

Below, you'll find a list of private label suppliers that offer various customizations

P.S. If you're more interested in white labeling, you can rely on the same suppliers for bulk sourcing.

1. Alibaba

Region: China

Alibaba has thousands of private label manufacturers for any product. But you need to put in the work to find their pages.

Use keyword strings like "private label manufacturing + [your product idea]." And Alibaba will populate listings of private label manufacturers.

Then, you can filter the results based on the MOQ and customization options offered.

The main benefit of using Alibaba is the lower price. Manufacturers here charge a lot less than those on other platforms.

2. Dropshipman

Region: China

Dropshipman is a dropshipping company and private label supplier with a huge catalog.

It offers a dedicated service where its team helps you design your own products.

Plus, the supplier communicates with factories in China and manages production for sellers.

Dropshipman has no MOQ, making it a suitable option for all types of entrepreneurs.

3. Spocket

Region: US, EU

Spocket offers private label dropshipping.

Meaning the supplier can store, pack, and ship products with your own brand label.

It's especially useful for merchants interested in clothing and accessories. Because the supplier specializes in these niches.

Plus, it offers automated order processing and local shipping when available.

4. Thomasnet

Region: US

Looking for private label manufacturers in the US? Then I recommend using the supplier directory Thomasnet.

It has over 500,000 North American suppliers, many of who offer private labeling.

To find relevant suppliers, type keywords like "contract manufacturing" into the search bar.

Thomasnet will then show you a results page with various product options.

Plus, you'll find details about each supplier, including its capabilities and contact info.

5. Apliiq

Region: US

Apliiq is a private label supplier specializing in apparel products.

Its catalog includes trendy items like pocket tees, woven labels, and liner hoodies.

The supplier also offers a mockup tool--you can use it to make a custom design for your product.

Apliiq also offers switching, sewing, digital printing, and labeling services.

6. Modalyst

Region: US

Modalyst is a US dropshipping supplier that offers private labeling for athleticwear.

As its customer, you can create stickers and hangtags for your packaging.

And I found it impressive that Modalyst shares images of the packaging beforehand.

You can use these images in your campaigns to get customers excited about your products.

Where to sell your private label products

After choosing your private label products, you need to figure out where to sell them.

Below, I have listed all the sales channels that I found to be a good fit for selling branded items.

Selling private label products on Shopify

Shopify is ecommerce software that lets you build an online store for D2C selling.

D2C = Direct to consumer.

The approach gives you more control over branding, pricing, and the customer experience.

It's easy to get started with Shopify. Pick a theme, customize your store, and add the private label products you want to sell.

Then, craft a compelling brand story and product descriptions that make people notice.

Shopify also integrates with print on demand and dropshipping apps. This allows for easy sourcing and order fulfillment.

Selling private label products on Amazon

Amazon is home to thousands of private label sellers.

Both individuals and brands use the platform to get exposure to their products.

And Amazon even has its own private label brand called AmazonBasics.

Competitive pricing is key to standing out on the Amazon marketplace.

For me, the sweet spot or private label products is in the $15-$50 range.

I find that charging below the $15 mark makes it difficult to generate profit. Meanwhile, going above $50 makes you less competitive.

This could be different for everyone, especially those selling high-ticket products.

But for regular private label goods, this is the range I recommend playing in.

Selling private label products on eBay

eBay rarely gets a mention when it comes to the best platforms for selling private label goods.

But that doesn't mean it has nothing to offer to merchants.

On eBay, there are lots of items low in supply if you consider a certain price range.

Let's take the massage gun category as an example. Here, you will find generic offerings retailing for $50-$100 and branded ones selling for $500.

Between the $100-$500, there's a huge supply gap that your private label brand could fill.

Of course, you will have to provide more value than what generic brands offer. And that's where your creativity comes into play.

Think about the extra features you could offer. Or how you can differentiate the unboxing experience.

Selling private label products on the Facebook Marketplace

The Facebook Marketplace is a great platform for reaching buyers within your community.

Get started by uploading images and crafting attractive descriptions for your items.

Once you create a listing, potential customers will send you their offers.

You may also want to consider making a Facebook business page to help build your brand.

Share your brand's story and UGC on this page, then direct people toward it.

Selling private label products in different countries (Canada, US, UK, etc.)

You can sell private label goods in most countries across the world.

But in some markets, you may need a license or permission to do so.

Let's take a look at some of the popular countries and whether it is easy to sell private label products there.

Selling private label products in the US

US dropshippers do not need a special license to sell private label goods.

But you may have to apply for a general sales permit depending on the law in different states.

Once you have agreed terms with a private label supplier, the products are yours to sell as you choose.

Selling private label products in Canada

Canada is a lucrative market for selling private label products.

That's because Canadians consumers seek brand experience over price.

You can take an existing product, customize it, and sell it under your own brand.

It's completely legal to do so.

Selling private label products in the UK

Selling private label products in the UK won't create any problems for your business.

Many small retailers sell goods carrying their own brand name to UK consumers.

By sourcing and branding the right items, you can establish a presence in the British market.

Selling private label products in Australia

It is legal to sell private label products in Australia.

But expect to face a lot of competition from local brands.

You must come up with a unique positioning strategy if you want to gain a foothold in the Australian market.

For instance, if you plan to sell skincare products, think about how you can connect with the audience.

You could share the backstory on how you selected the ingredients for formulation. Also, you can connect the ingredient to a specific region, or country.

Selling private label products in South Africa

South African dropshippers can sell private label products without any restrictions.

But like in other markets, there are many established brands vying for attention.

So you will need to think of ways to differentiate your offerings. You could create a unique unboxing experience, use rare ingredients, etc.

Selling private label products in India

India permits retailers to sell private label goods in the country.

But you should check the laws around ingredients if you plan to sell products like cosmetics.

Plus, see what type of marketing campaigns resonate with Indian consumers. You may need to adapt your brand to local preferences to stand out in the marketplace.

Private label products FAQ

Is private labeling legal?

Yes, private labeling is legal as long as you are not infringing on the trademark of other companies.

To ensure you are in good standing, you can search for existing trademarks via USPTO's website.

Doing so will help you check whether your brand or product design is infringing on any trademark.

Private label brands must also ensure their packaging complies with all regulations. These include rules related to product information, safety warnings, and country of origin.

Is private labeling profitable?

Private labeling can be profitable, but it depends on several factors, such as:

• The products you sell
• The margins you are able to achieve
• The competition in your market

If you are able to source quality products at a good price and create a unique brand image, you can make a nice profit.

How much does it cost to start a private label business?

Based on my experience, it will cost you at least $1,000-1,500 to launch a private label brand.

This amount should be enough to set up the logistics of your business. For instance, your website, payment system, and order fulfillment.

I recommend starting small and gradually scaling your business as you grow. This will help you to keep your costs under control and lower risk.

Final verdict

There you have it–18 of the best private label products to sell online in 2023.

People spend billions on these items every year, so if you manage to add a unique touch to them, things could take off.

Remember that private labeling is all about creativity and the possibilities are endless.

So don't be afraid to think outside the box and create the perfect products to sell under your own brand.

Confused about how to set the right prices for your products? Our product pricing guide can help you navigate the process. It includes a step-by-step approach to pricing for maximum earnings.

And just one small brag before we wrap up: dropship.io offers a way to assess the competition for your products. With this data, you can identify private label items with lower competition and enhance your profits.