POST CONTENTS

How To Dropship On Facebook Marketplace - The Ultimate Guide

In this article, we’ll explore everything you need to know about Facebook Marketplace Dropshipping.

28
 min read
December 2, 2023
Try Dropship
Discover winning products to sell today.
Shopify Offer
Start and sell with Shopify $1/month for 3 months.
TikTok Offer
Get up to $1,500 in free TikTok ad credits.

We’ve sold products on Facebook Marketplace and used the Marketplace to increase our product discoverability and sales. 

By doing so, we’ve learned a lot about dropshipping on Facebook Marketplace. In this article, we will share everything we learned. 

We’ll look at what dropshipping on Facebook Marketplace is, how to do it, and whether it’s right for you.

Let’s get started.

Key Takeaways 

  • We only recommend dropshipping on Facebook Marketplace if you operate in the US, as it’s the only country that allows you to sell with shipping.
  • Outside of the US, Facebook Marketplace is still designed for local selling, and therefore, we wouldn’t recommend it for dropshipping.
  • Facebook Marketplace integrates with several e-commerce platforms, which makes it easy to manage your listings.

What is Dropshipping on Facebook Marketplace?

Dropshipping on Facebook Marketplace is when you list and sell your dropshipping products on Facebook Marketplace. 

But how does it work?

Let’s start with dropshipping.

Dropshipping is a way of selling products without owning the stock. 

The dropshipping model is made up of three parts:

  1. The dropshipper
  2. The customer
  3. The supplier or company

In simple terms, it works as follows:

  1. The dropshipper lists the products for sale
  2. The customer buys the product from the dropshipper
  3. The dropshipper orders products from the supplier or company
  4. The supplier or company ships the product to the customer

Now, let’s look at Facebook Marketplace.

Facebook Marketplace originated as a marketplace to sell products locally, similar to Craigslist or eBay. Facebook users could list products for sale on Facebook Marketplace in their area, and other users could contact them to arrange collection and payment. 

Facebook Marketplace is still a place to connect buyers and sellers. 

But now, it offers various shipping options so you can sell nationwide. It also partners with retail and e-commerce companies so businesses can sell on Facebook Marketplace and easily manage their stock. Both of these features make it ideal for dropshipping.

Can You Dropship on Facebook Marketplace?

Yes, Facebook Marketplace allows you to list and sell your dropshipping products. 

However, the country you’re selling from will determine the features you have available. 

Currently, the US is the only market from which we’d recommend dropshipping on Facebook Marketplace.

This is because it is the only country that allows delivery and checkout as an option. 

Facebook Marketplace everywhere outside of the US is still a place for local selling. However, we expect that this will change in the future.

How Does Dropshipping Work on Facebook Marketplace?

Facebook Marketplace is the place where you can list and sell your dropshipping products.

Instead of a customer finding and buying your product through your website, they find and buy it from Facebook Marketplace. 

You can do this in two ways. 

  1. Facilitate Fulfillment Through Facebook - Manually add your products to Facebook Marketplace and use Facebook’s payment system and shipping options to fulfill the orders. This option doesn’t require your own website.
  2. Use an E-Commerce Partner - If you currently dropship through your own website (using one of Facebook Marketplace’s accepted platforms), you can easily list your products on Facebook Marketplace. This will sync your inventory and order management.

How Much Does it Cost to Dropship on Facebook Marketplace?

It’s free to list your products on Facebook Marketplace. And if you sell locally, there is no charge.

However, if you use Facebook Marketplace shipping, you will be charged a 5% fee of the sale price or $0.40 for orders under $8 [2]. 

What Do You Need to Dropship on Facebook Marketplace?

To list products on Facebook Marketplace, you only need an active Facebook account. 

However, as we added earlier in the article, we only recommend US sellers to dropship on Facebook Marketplace. This is because it is the only country that allows you to offer shipping. 

Can You Dropship on Facebook Marketplace in the UK or Canada?

Technically, you could. However, we don’t recommend it. 

Facebook Marketplace in the UK and Canada doesn’t have the same features as the US. 

In these countries, Facebook Marketplace is still designed for local selling. This means that products would be collected or dropped off to the new buyer, and payment is arranged between the buyer and seller (usually with cash, PayPal, Cash App, Venmo, etc.)

This poses two big problems for dropshippers. These are the following:

  • Shipping - Selling on Facebook Marketplace outside the US involves a cumbersome process: contacting each buyer for delivery details, manually coordinating with suppliers, and handling shipping and returns. This time-intensive method, impractical for high-volume sales, is prone to errors, potentially leading to customer dissatisfaction and negative reviews.
  • Payment - As Facebook Marketplace is designed for local selling outside of the US, accepting payment through Facebook is not readily available.In the US, listings have a ‘Buy Now’ button. However, outside of the US, the option says ‘Message Seller.’ 

This means that for every purchase you make, you need to arrange and manage the payment with the customer.

Like shipping, this is difficult to manage. You’ll need to track each payment and refund request, provide invoices, and use a secure payment method.

Many Facebook shoppers still see Marketplace as a local buying and selling site. Therefore, they are often cautious about paying for a product before they receive it. 

For example, if they bought a sofa from someone in the same town, they could go over and try the sofa before exchanging money. 

This mentality makes it difficult for dropshippers to sell outside the US.

Overall, dropshipping anywhere outside of the US on Facebook Marketplace isn’t sustainable. It is far easier to create your own dropshipping website and generate sales from Facebook in other ways instead.

What Should I Use Instead of Facebook Marketplace in the UK or Canada?

If you sell in the UK or Canada, we recommend creating your store using Shopify.

Shopify makes it easy to list your products and accept and fulfill orders.

Also, we have an exclusive Shopify discount that allows you to create your store and pay $3 for three months of access. This gives you time to get your store running and start making sales before paying the full subscription price.

After you’ve built your store, there are two ways you can use Facebook for Dropshipping: 

  • Facebook Shops - Create a Facebook page for your dropshipping store and use the Facebook Shops feature. Facebook Shops allows you to create an online storefront to showcase your products. You can add a link to your site, which will take potential customers directly to the product they’re viewing.  They can then check out through your website.
  • Facebook Ads - Promote your dropshipping products on Facebook using paid ads. Paid ads allow you to target Facebook users based on certain demographics. This allows you to get your products in front of Facebook users who might be interested in them. They can click on the ad to visit your website and buy your products. If you need help creating dropshipping ads, we have a few tools to help. The first is the free Facebook Interests Explorer tool. It can help you uncover hidden interests. You can use these to create more profitable ads.The other tool is an ad collector tool. It collects ads as you browse. You can then analyze the ads and see how they’re performing to create the best ads possible. To check the tool out for free, use Dropship’s trial.  We also have an entire article on Facebook Ads if you want more inspiration. 

Step by Step for Dropshipping on Facebook Marketplace 

In this section, we’ll go through all of the steps of starting a dropshipping store on Facebook Marketplace in the US. 

But if you’re only interested in adding your existing dropshipping products to Facebook Marketplace, skip to step three.

1. Product Research

Product research is the method of finding products to sell. 

There are tons of ways to find products for your dropshipping store. Our favorite and the most reliable way is using a product research tool. But we’ve also found products on social media and retail sites.

We have an entire article that goes into depth about How to Do Product Research for Dropshipping

The article also includes everything you should consider when looking for a product, such as:

  • Demand - How many people want to buy your product? You need demand to sell.
  • Competition - Who else is selling the product? And can you compete with them?
  • Profit - How much will you make per sale after the fees, shipping, advertising, and product costs?
  • Restrictions - Are you legally allowed to sell the product? Are there any advertising restrictions? 
  • Product Outlook - Does the product have longevity? Or is it just a trend? 

Before you start looking for products, you need to consider the restrictions Facebook Marketplace has. 

There are a few products that cannot be sold on Facebook Marketplace. These are the following:

  • Digital products or services
  • Weapons
  • Animals
  • Illegal, prescription, or recreational drugs
  • Tobacco products and related paraphernalia
  • Ingestible supplements
  • Adult products and services
  • Gambling services
  • Currency
  • Recalled products
  • Event tickets
  • Misleading, deceptive, or offensive items
  • Gift cards

We now know what we’re looking for and what to avoid, let’s look at different methods to find products.

Product Research Tools

There are so many product research tools available, and each one will offer slightly different features. Our top two favorite product research tools are the following:

1. Dropship.io

Now, I’m going to quickly do some self-promotion here. We have a product research tool designed for dropshipping, and we would say it’s the best on the market. 

Plus, it’s free. 

You can access the tools Dropship has to offer using the 7-day free trial. So, if you find your winning products within seven days, you can cancel the trial, and you will have used all the incredible tools for no cost at all.

Dropship allows you to spy on Shopify stores and reveal the store's sales, revenue, and much more. There are also Facebook ad spy tools, so you can see the engagement, copy, and ad content. You can use this information to find winning products. 

The tools that allow you to do this are the following:

  • Product Database - Dropship has a database of millions of products from other Shopify stores. You can use the filters to search for products by price, sales, revenue, and much more. You can then look through the results to find ones that fit your winning criteria.
  • Portfolio Tool - Let us do the research for you. Every week, you’ll be sent products with potential. Every product will be analyzed in-depth, with links that allow you to easily import the product to your store and search for a supplier. We also add vital information such as competition, expected profit, and the potential benefits and risks of the product. You can then analyze the product yourself and determine if it’s the right fit for your store.
  • Facebook Ad Collector - As you browse, the Dropship Chrome Extension collects the ads that are shown to you. You can then search through the ads and see their engagement and how many ads they are running. Plus, if they operate on Shopify, you can analyze their sales on the Product Database to see if it’s a winning product.
  • Ad Spot - Search our library of millions of Facebook ads. You can search by type, engagement, call to action, language, copy, and much more. This can give you ideas for your own ads, as well as product ideas.
  • Top Stores and Products - Every 24 hours, we’ll update the list of the top-performing stores and products. These stores and products are proven winners. You can use these for inspiration for your own store and to help you find products with high sales.

2. AliExpress Dropshipping Center (DS Center)

AliExpress is the place to go to find dropshipping suppliers (we’ll go into this in the next section). The DS Center is a free tool that allows you to analyze the products sold on AliExpress. 

You can see the number of orders a product has had, the store’s logistic performance, compare the price with other suppliers, and supplier reviews.

All of this information can help you find a winning product to sell and choose the right supplier to source it from. 

If you’re looking for more information on Product Research tools, we have an article that includes more information about each tool discussed, as well as 17 other recommendations.

Social Media

We want to sell on Facebook Marketplace, so it makes sense to use Facebook to find out what buyers want. 

We can also use other social media platforms, like Instagram, YouTube, and TikTok, to find winning products. 

All of these platforms are great places to find what customers want. 

You can use social media to find products in tons of ways. These are a few of the ones which have given us the best results:

  • TikTok and Instagram Hashtags - Use the search section of TikTok and Instagram to find popular products and see what users are interested in buying.We like to search for terms like AmazonFinds. These are very popular videos that include products that users have found on Amazon and are advertising to their followers.

Often, these products are small gadgets that are perfect to dropship. 

You can also look at the comments from viewers to see if there is interest in the product. Then, you can analyze the products in more depth using a tool like Dropship.

For example, we searched AmazonFinds and found this video with 65 million views and tons of comments about the human-dog bed. We can then take this idea and analyze it in more depth to see if it’s a winner.

  • Facebook Groups - We’re selling on Facebook, so it makes sense to see what the Facebook users are interested in and want to buy. Do this by joining Facebook groups in the niches you’re interested in selling in. The group members will likely be your target audience and can give you tons of product ideas. For example, if you’re looking at selling kitchenware, you could join several cooking groups and look at the posts from members, such as which utensils and equipment they use. You can ask the members questions to find products or get feedback on your ideas.
  • YouTube Comments - Search for product reviews or comparison videos for the niche you’re interested in. For example, if we’re looking for shoulder bags, we could search for Shoulder Bag Reviews on YouTube.

We can look at the comments on the videos for inspiration for our own products. In this example, there are comments about waterproofing the bag with PVC, finding a school bag, and making the bag appropriate for cycling. All of these comments show us what the customer is searching for, which can give us tips when sourcing a shoulder bag to sell.

Marketplaces

Amazon, Etsy, AliExpress, Walmart, eBay, and other popular marketplaces can give us tons of information about which products could be successful. 

There are several ways you can use marketplaces for product research. These are a few of our favorites:

  • Search Bar AutoComplete - Start typing in the name of a product and look at the suggestions the marketplace provides. The marketplace is trying to offer helpful suggestions, usually based on what other users have searched for. This can give you ideas for products that are actively being searched for and purchased.  You can also keep typing in words to populate new suggestions.  For example, we can start with Kitchen.

From here, we are suggested Kitchen Prints. 

From Kitchen Prints, we are suggested Kitchen Prints Cheese and Kitchen Prints Coffee.

We can then research these two products and see if they’re going to be winners. If not, we can repeat the process with another word.

  • Best Sellers - Most marketplaces will have a best-sellers list or product selection. These products are all proven to be in demand and generating sales. You can search through the list to find products that could be winners. From these lists, we always try to find products with low competition and longevity. We would avoid anything that is over-saturated or has competition from major brands as we couldn’t compete. We’d also avoid products that are currently trending or seasonal, as the sales are likely to peak and dip.
  • Product Research Tool - There are research tools that analyze specific marketplaces. These tools uncover the sales, revenue, and other metrics of marketplace sellers. Knowing this information can help you easily see whether a product is profitable and has the potential for success. 

Some of the tools we’ve used to analyze marketplaces are the following:

  • Jungle Scout for Amazon research
  • AliExpress Dropshipping Center (DS Center) for AliExpress research
  • Terapeak for eBay research
  • Helium 10 for Walmart research

2. Find a Supplier

You’ve found a winning product. It’s time to find a supplier to source your product from.

We always recommend looking on AliExpress for suppliers.

AliExpress is a China-based online retail service. The website lists almost any product you can think of, with lots of different suppliers and product variations to choose from.

You can search for the product you want to source and find multiple options.

We then recommend contacting the supplier to ask a few questions. If you need help with what to ask, these are a few of our recommendations:

  • What is the price of the product?
  • What are your shipping options?
  • How long does it take to ship an order after you receive it?
  • What are the return, refund, and warranty policies?
  • Do you facilitate dropshipping? E.g., not adding invoices or logos to the product and packaging.

After you’ve received your answers, select a few suppliers you would be happy working with and request samples.

You can then decide on your supplier based on their responses and the quality of the samples.

If you are manually fulfilling your orders or using Facebook shipping labels, make sure to find a supplier based in the US, as the labels provided by Facebook are for domestic use.

If you want help to find a supplier, we have a few articles that go into depth. These are How to Find a Dropshipping Supplier and Best Dropshipping Suppliers in the US.

3. List Products on Facebook Marketplace

Next, you need to create your Facebook Marketplace listings. 

We recommend creating a website using a platform like Shopify and connecting your Shopify store to Facebook Marketplace. This makes it easier to fulfill your orders and manage your sales.

But you can also manually add product listings to Facebook Marketplace.  

We’ll look at both options. 

How to Manually List a Product on Facebook Marketplace

  1. Create a Facebook profile.
  1. Select Marketplace.

From a computer, this is on the left-hand side.

From mobile, the Marketplace is a tab.

  1. Click Create New Listing.

From a computer, this is a button.

From mobile, select Sell and then Create Listing.

  1. Select Item for Sale.
  1. Build your listing. A Facebook Marketplace Listing consists of the following:
  • Photos - Add up to ten photos
  • Videos - Add one video
  • Title
  • Price
  • Description
  • Product Tags
  • Category
  • Condition
  • Shipping - Choose your shipping options. We recommend clicking Shipping Only. You’ll then need to select whether to use a prepaid Facebook label and whether shipping is free for buyers. 

The shipping option will only appear if you’re based in the US.

If you want help creating your listing, we’ve added how to optimize your Facebook listing in the next section.

  1. Click Publish. 

How to Connect Facebook Marketplace with an E-Commerce Platform

Connecting your e-commerce platform with Facebook Marketplace syncs your inventory and makes managing orders and returns easy. 

The e-commerce platform you sell on will depend on how you connect with Facebook Marketplace. 

But the first steps are the same.

1. Sign up for an e-commerce platform. 

Facebook currently partners with the following platforms:

  • BigCommerce
  • Channel Advisor
  • Data Caciques
  • Quipt
  • Salsify
  • Auctiva

They will soon be partnering with Shopify. And even though they don’t currently partner directly with Shopify, they do connect with the following Marketplace Connectors, which allow you to connect Facebook Marketplace and Shopify:

  • adMixt
  • CED Commerce
  • Freakonomics

We still recommend using Shopify, as we find it the best overall platform for dropshipping.

Shopify currently has a promotion for new dropshippers. You can sign up for the first three months for $1 per month. Check out the offer here.

2. Add your products to your store.

3. Connect your automation software.

Automation software automatically sends your customer's orders directly to the supplier.

This can save you tons of time and help you avoid manual errors. Our favorite automation software is AutoDS. They currently offer a free trial if you want to check it out.

4. Follow the instructions for your platform to connect to Facebook.

For example, BigCommerce requires you to go to the Channel Manager, create a channel, and connect to Meta. 

You can then connect your Facebook page and Meta Business Manager with your BigCommerce store. Or create them if you haven’t already done so.

Once you’ve connected your Facebook page and Meta Business Manager with BigCommerce, you can set up the products you want to list on Facebook Marketplace.

4. Market the Products

Your listings are ready to go, and Facebook Marketplace has an existing audience who will hopefully see and buy your products.

But you might also want to market your products to help increase your sales. 

There are a few ways you can do this, including the following:

Facebook Marketplace Boost Listing

Facebook Marketplace has a Boost feature. This increases your product's visibility and can help you generate more sales. 

To Boost your listing, open the listing from your Facebook Marketplace account and click Boost Listing. 

You can enter your budget and duration. Then, select the audience and location you want to aim your Boost at. You can then publish your Boost.

The boosted listing is displayed in several places, including Facebook search results, feed, and in a superior position in the Marketplace. 

Facebook and Instagram Ads

Running paid ads is how we generate the most sales.

Create ads on Instagram and Facebook using Meta Ads. 

You can add videos, images, copy, and a call to action to your ads to showcase your products. Meta also has advanced targeting, so you can easily get your product in front of potential customers. 

Ads can help increase brand awareness, drive traffic to your site, and increase your sales.

If you need inspiration for your ads, check out the Dropship Chrome extension. It collects ads as you browse. You can analyze the ad content and the engagement the ads receive to create ads that convert.

If you don’t want to run ads for your products, these are a few other ways to generate sales:

  • Email marketing
  • Influencer marketing
  • Build a social media presence for your brand

5. Analyze and Optimize Your Facebook Marketplace Products

You’ve made a few sales from your Facebook Marketplace listing. 

Now, let’s analyze and optimize your business to confirm everything is running smoothly and you’re maximizing your sales. 

We recommend checking each area of your business. This will include the following:

Facebook Marketplace Listing

Look at your listing and see if there is any way you can improve it to generate more interest.  

Photos 

The photos are going to be what captures your potential customer's attention. They are clearly shown on the Marketplace, and users can click through the pictures without opening the listing. They will be what tempts customers to visit your product listing.

We have a few tips to help optimize your listing photos:

  • Use all ten photo slots.
  • Make sure the images are high-quality and taken in good lighting.
  • Resize the photos so they fit the Marketplace size requirements.
  • Choose the best photo to go first on the listing.
  • Your photos should clearly display the product from different angles so users know what they’re buying.
  • Create photos with vital information about the product. This helps potential customers see the benefits and features of your product from the Marketplace home screen without opening the listing.
Videos 

Facebook Marketplace allows you to add one video to your listing. 

We recommend creating a short, high-quality video that clearly shares your product uses, features, and benefits and shows it in action.  

This helps a customer imagine how they would use the product, which can increase their confidence in your brand and make your brand appear more trustworthy. This can increase your conversion rate.

Title

Your title will help users find your products when they search Facebook Marketplace. We have a few tips to increase your product discoverability. These are the following:

  • Your title should be easy to read and understand. 
  • Capitalize the first letter of each word.
  • Add keywords, but don’t stuff them in if they don’t make sense. Readability is the most important.
  • Split important information up using | or . to make it clear for shoppers.
  • Add details like model, make, color, quantity, size, weight, etc.
  • Include your brand name.
  • Make sure to check for any misspelled words or grammatical errors.
  • Don’t add any phrases that could get your listing banned. E.g., website, email, swear words, misleading phrases, etc.
Price

Check that your product’s price isn’t restricting your sales. 

If your product is priced too low, potential shoppers might be worried about the quality or whether it’s a real listing. 

In contrast, if your product is too expensive, potential shoppers might think they can find the same product for cheaper somewhere else.

Test various prices to see which has the best conversion rate. 

Also, depending on how you’re fulfilling your Facebook Marketplace orders, you might need to factor in the selling fees. 

If you want more information about How to Price Your Products, check out this article. It includes how to calculate the right price, test different prices, various pricing strategies, and much more.

Description

Add any relevant information about the product to your description. 

We like to structure our descriptions as follows:

  • Exact product details (including size, weight, and anything else that’s relevant)
  • List of main features and benefits (sell your products and tell customers why they should buy from you)
  • Terms and conditions of purchase (include the refund, return, warranty, payment details, shipping information, etc.)

Within your description, we also recommend adding additional keywords. These let Facebook Marketplace know what your product is so it can suggest your products to relevant customers.

If you want more information on How to Write the Perfect Description, check out our article. It includes everything you need to know, including understanding your customer, copywriting tips, and much more.

Product Tags

Tags make your products discoverable. 

They are ways to label your products so potential buyers can easily find them. Facebook Marketplace allows you to add up to  20 product tags.

For example, if you’re selling Workout Leggings, you might add tags like “workout wear,” “women's leggings,” “gym clothes,” “high-waisted leggings,” “black leggings,” etc.

Category

Facebook Marketplace splits the catalog of products into separate categories.

Make sure that your product is in the right category, as it makes it easy for customers to find what they’re looking for.

Condition

As you’re dropshipping your products, make sure they are listed as New.

Adding the condition of your products tells customers exactly what they’re looking at and potentially buying. There are no surprises about the condition the product will arrive in, which results in happy customers. 

Availability

We recommend adding your availability as List As In Stock. This means that multiple shoppers can purchase your products. 

Boosted Listing and Paid Ads

If you’re running paid ads or boosting your listing, you can look at their conversion rate and see if you can optimize them.

For boosted listings, you’ll be able to see the following:

  • Reach
  • Conversations started
  • Cost per message started
  • Initiate checkout
  • Cost per initiated checkout

Based on the performance of the ads, you can adjust your budget, audience, and location to improve the number of clicks you receive.

We have a few free calculators if you want to check your numbers. These include return on ad spend (ROAS), break-even return on ad spend (BEROAS), and cost per acquisition (CPA)

Returns, Refunds, and Reviews

You can gain valuable information from customers who have purchased your products.

  • Returns and Refunds - If you have a high return rate, contact customers who have returned your product and ask why. You can use this return information to improve your product or listing to reduce the return rate.
  • Reviews - When you sell on Facebook Marketplace, you will have a profile created. On your profile, buyers will be able to leave feedback on their experience with your brand and your products.

Reviews can give you so much information, as well as product ideas and ways to improve. 

If you’ve received negative feedback, look at how you can change that. That could be contacting your supplier to improve the quality, changing your shipping method, updating your listing so customers better understand what they’re buying, or anything else that’s provided in the reviews.

Positive feedback can help increase your brand’s credibility, and it can give an insight into what your products are being used for. 

For example, we created a product that was designed for the garden, but someone left a review saying they were using it for their pets. We then changed our listing and created ads that targeted pet owners and doubled our sales. 

6. How to Fulfill Dropshipping Facebook Marketplace Orders

The way you add your products to Facebook Marketplace and the options you choose will determine how you fulfill your orders.

As we’ve said, for dropshipping, we recommend connecting Facebook Marketplace with your e-commerce platform. But we’ll look at both options:

  • Connected E-Commerce Platform - If you’ve connected your e-commerce platform, like BigCommerce, to Facebook Marketplace, you can view the orders and move the orders through your workflow on your e-commerce platform. On BigCommerce, this is done on the View Orders screen.
  • Manual Listings - You will need to manage your fulfillment manually. When you create the listing, you will have selected how you want to ship the orders and the labels you use. For example, if you choose to ship with UPS, you can send your labels to your supplier, who will use the label to send the product to the customer.

Should I Dropship on Facebook Marketplace? 

If it’s available to you and you can connect your e-commerce platform to Facebook Marketplace, we’d recommend adding your dropshipping products.

However, if you’re not sure whether Facebook Marketplace is right for listing your products, we’ll share the pros and cons to help you decide.

Benefits of Dropshipping on Facebook Marketplace

  • Huge Network of Users - Facebook has approximately 243 million users in the US [2]. This gives you a huge number of potential customers to target your products at. 
  • People on the Marketplace Are Ready to Spend - When a Facebook user is on Facebook Marketplace, they are in a spending mood, which can increase the likelihood that they click on your listing. 
  • Easy Communication with Messenger - Facebook Messenger makes it easy for customers to communicate with your customers and potential customers. This helps to build a relationship and increase trust.
  • Easy to Manage Through E-Commerce Platform - If you can, we recommend listing your products on Facebook Marketplace through your e-commerce platform. This makes it super easy to manage your orders and fulfillment. 
  • Free to List Products - Facebook Marketplace is completely free to list your products. There is only a fee charged once a customer buys your product using Facebook shipping and payments.
  • Easy to Boost Listings and Run Ads - If you’re selling on Facebook Marketplace, you can easily use the listing Boost feature to increase your product’s discoverability.

Considerations for Dropshipping on Facebook Marketplace

  • Shipping Fees - If you sell on Facebook Marketplace using the Facebook shipping options, you do have to pay a fee for every sale you make. This is 5% per transaction with a minimum fee of $0.40. Solution: Ensure your price factors in the fees Facebook charges so you still remain profitable.
  • Management - If you already sell on other platforms, like your own website or Instagram Shops, it will require additional management to sell on Facebook Marketplace. Customers can also message you via Facebook Messenger, which requires management. This can be time-consuming and complicated. Solution: Make sure you have the capacity to manage your Facebook Marketplace listing before you start selling. 
  • Not Recommended for All Users - Facebook Marketplace only offers shipping options within the US, and therefore, it’s the only place we recommend dropshipping from.  
  • Not All Platforms Work with Facebook Marketplace - Facebook Marketplace doesn’t integrate with all e-commerce platforms yet. To connect your Shopify listings to Facebook Marketplace, you need to use a connector tool. However, they have announced that Shopify will be added to the list soon.
  • Seller Policies - Facebook requires you to abide by seller policies. These policies include the following: Send items within three working days of confirming the order. You need to mark an order as dispatched and add a tracking number.Reply to customers within two working days. You must keep an eye on buyer messages and reply promptly to any messages.

Frequently Asked Questions 

Is Facebook Marketplace Good for Dropshipping? 

It can be. If you’re eligible to list your products on Facebook Marketplace with shipping and payment included, it can be a great way to get your products in front of a huge number of users who are ready to spend.

Our favorite way to use Facebook Marketplace for dropshipping is by linking it with our e-commerce platform. This makes it easy to manage and fulfill orders. 

How Do I Ship on Facebook Marketplace? 

It depends on how you set up your Marketplace listing.

Facebook offers shipping. If you choose this option, you can select the shipping method, including carrier, costs, etc. 

Alternatively, you can choose to fulfill the orders manually. However, we wouldn’t recommend this for dropshipping.

What Should I Avoid Selling on Facebook Marketplace? 

You can sell most things on Facebook Marketplace, but there are a few banned products. 

These include digital services, gambling services, drugs, and much more. 

Check out the full list in the article.

Do I Need a Website to Sell on Facebook? 

No, you can create listings on Facebook Marketplace without an existing store. 

However, fulfillment might be easier with an existing dropshipping store and connecting it with Facebook Marketplace. 

Final Thoughts

If you operate within the US and can integrate your e-commerce platform with Facebook Marketplace, we recommend doing so. 

It can increase your brand’s visibility and reach and help you generate more sales.

If you need inspiration for products to sell on Facebook Marketplace, check out the Product Database tool using Dropship’s 7-day free trial.

Try Dropship
Discover winning products to sell today.
Shopify Offer
Start and sell with Shopify $1/month for 3 months.
Try Dropship
Discover winning products to sell today.
Shopify Offer
Start and sell with Shopify $1/month for 3 months.
TikTok Offer
Get up to $1,500 in free TikTok ad credits.

Stay In The Loop

Subscribe to our newsletter to never miss out on future articles.

Thank you! Your submission has been received!
Oops! Something went wrong.