Theodore Sterling
Chargeback Analyst & Content Strategist
Theodore Sterling is Chargeback.io’s Chargeback Prevention Content Strategist. Before writing about disputes, he managed chargebacks and payment operations in his own e-commerce stores. His work focuses on chargeback prevention, pre-dispute alerts, card-network rules, merchant risk, Shopify, Stripe and payments infrastructure.
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Author's Articles

White Label vs. Private Label - Ultimate Guide for Beginners
With white label dropshipping, you sell generic products under your own brand name. This is a quick start option. With private label dropshipping, you customize products and sell them exclusively under your brand. Read on to learn more about their differences.

How to Brand a Product: Beyond Generic Dropshipping to Lasting Success
Branding a product requires understanding your target audience, establishing a unique selling point (USP), and developing a brand mission statement as the foundation for all branding decisions. Keep reading how to weave these elements into your product and more.













